India Gets its First Porsche Studio
Man's World|February 2021
Luxury high-end supercar buyers demand a premium retail experience, and with the new Porsche Studio in Delhi — the first of its kind in the country — that’s exactly what they’re getting
Sameer Kumar

Porsche is a powerhouse automotive brand; even a global pandemic couldn’t put a dent in its performance. The German supercar manufacturer sold more than 270,000 cars in 2020, a mere three percent down on its sales figures for 2019. This is especially remarkable in light of the fact that Porsche had to cease all production activity for a period of six weeks during 2020, because of the pandemic. Despite the setback, Porsche fought back, and not only did the company avoid a slump in sales, but also managed to sell more than 20,000 units of its new all-electric supercar, the Taycan, which is also scheduled to make its debut in India very soon.

As India prepares to emerge from last year’s economic slowdown, luxury sports car sales are expected to accelerate in 2021, and Porsche definitely wants a bigger slice of the pie. To this end, the company is launching its first Porsche Studio in New Delhi, which will offer a premium buying experience to the fortunate few who’ll soon be parking a Porsche in their garage. Porsche Studios have earlier been set up in Beirut, Guangzhou, Milan, Bangkok, Seoul, London, Taoyuan, and Hsinchu (the last two are both in Taiwan), and New Delhi joins the list as the first such facility in India.

Porsche Studios provide an immersive, interactive customer experience that’s a few notches above what a regular showroom can provide. Here, prospective Porsche customers can choose their car in an upscale, luxury ambiance, and customize it extensively, choosing from a wide range of options and configuring their car via a massive, full-colour LED touchscreen. A private sales suite on the premises affords complete privacy for buyers, who can discuss and close the sales process with a personal consultant. Enthusiasts can also get their hands on a wide range of Porsche memorabilia, and drink some excellent coffee while getting an eyeful of the four-wheeled beauties from Zuffenhausen.

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