Porsche is a powerhouse automotive brand; even a global pandemic couldn’t put a dent in its performance. The German supercar manufacturer sold more than 270,000 cars in 2020, a mere three percent down on its sales figures for 2019. This is especially remarkable in light of the fact that Porsche had to cease all production activity for a period of six weeks during 2020, because of the pandemic. Despite the setback, Porsche fought back, and not only did the company avoid a slump in sales, but also managed to sell more than 20,000 units of its new all-electric supercar, the Taycan, which is also scheduled to make its debut in India very soon.
As India prepares to emerge from last year’s economic slowdown, luxury sports car sales are expected to accelerate in 2021, and Porsche definitely wants a bigger slice of the pie. To this end, the company is launching its first Porsche Studio in New Delhi, which will offer a premium buying experience to the fortunate few who’ll soon be parking a Porsche in their garage. Porsche Studios have earlier been set up in Beirut, Guangzhou, Milan, Bangkok, Seoul, London, Taoyuan, and Hsinchu (the last two are both in Taiwan), and New Delhi joins the list as the first such facility in India.
This story is from the February 2021 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2021 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Is Wearing Make-Up Normal For A Man?
The male beauty industry is expanding, however what do men in beauty need to do to destigmatise it?
Achieving Your Fitness Goals
Rohit Kamble
VIJAY VARMA
THE GOOD, THE BAD, AND THE RED HERRING
How Football Is Finding Its Voice
As the Indian Super League celebrates its tenth anniversary, we understand how the fandom in Indian football has become more vocal and organised, with some clubs also seeing the rise of Ultras groups
Through The Looking Glass
Where does the AR tech in India stand today? We try to find out after spending a few weeks with the Rokid AR Joy
Zaeden Your New 5-am friend
The singer-songwriter who is a popular name in the independent music scene, has recently dropped his highly-anticipated EP 5 am. The dance pop delves into the poignant theme of long-distance relationships, is a charming piece that is already climbing the charts
THE MACALLAN M 2023 LAUNCHES IN INDIA, REDEFINING LUXURY IN SPIRITS
With limited 10 handpicked bottles gracing the shores of India, The Macallan M 2023 stands as the pinnacle of exclusivity
American artist Grant Garmezy's magic of glassblowing
From fire to form, he takes us through one of the most exciting, adrenaline-pumping crafts out there
Haute Couture On Four-Wheels
It takes a village to build the world's (allegedly) most expensive.
Riding India's Electric Two-Wheeler Wave
India's electric two-wheeler market is booming with over 640,000 units sold by December 2023, despite consumer apprehensions and the call for better infrastructure