‘FEEL IT!' WITH RADO
Man's World|August 2020
The brand’s new ‘Feel It!’ collection demonstrates a new warmth and energy, by reinforcing the brand’s status as a master of materials

CAPTAIN COOK BRONZE AUTOMATIC

This watch is a combination of a bronze case, box-shaped sapphire crystal, bronze bezel with high-tech ceramic insert, a titanium case back with sapphire crystal, and a dark green leather strap. Powered by the ETA C07 movement, with an 80 hour power reserve.

Rado’s new collection covers the whole range of elements that have helped make it a major global brand: materials, innovation, technology, history, lightness, smoothness, design, warmth, energy, agelessness, durability, vibrancy, style, fashion, and color. Says Rado CEO Matthias Breschan, “Why we do what we do won’t change, what we do won’t change. How we present and talk about the brand we’re so proud of, needed to change. We believe ‘Feel It!’ will allow us to connect and engage with a whole new audience of watch enthusiasts all around the world.” We take a look at some of the pieces from the collection.

CAPTAIN COOK AUTOMATIC

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