Ahead Of His Time
Man's World|November 2020
Meet 29-year-old Kaushik Velendra, the boy who went from costume designing in the South to doing his first fashion show ever at London Fashion Week, and is achieving what many only hope to, in just a year
Samreen Tungekar
I’ll say this bluntly, and you may contest, but find me a resume as studded as Kaushik Velendra’s. I’ll wait. At all of 29, the Bengaluru-born boy who moulded and sold candles to earn his bread, moved to Chennai at 16 to become a “light boy” on film sets, leading to work in the costume departments, and then became an assistant costume designer. No, that’s not all. After becoming a personal stylist to actors like Kamal Haasan, he applied to the Mecca of fashion, Central St Martins, and became the first Indian-born designer to do menswear fashion MA. He presented at London Fashion week within three months of launching his label, and was nominated for the LVMH prize within weeks. Onward and upward to dressing celebrities like supermodel Alton Mason for the Grammy’s, and our very own Ranveer Singh for Filmfare Awards.

October marks a year of launching his own label, and he’s already presented his next collection at LFW in September. While the world is battling the pandemic, Velendra has moved into his new atelier, which is Alexander McQueen’s former studio, at Hoxton Square. With an aim to change what Indian fashion stands for on the global map, Velendra is here to keep traditions alive, with a twist.

You've dressed Ranveer Singh, who pretty much is the most fashionably experimental actor in India. With celebrities sporting the changing reality of fashion and their fluidity, how do you think the paradigm of menswear has shifted?

Menswear is always changing and evolving, and it’s evolving more these days because men have become more conscious about how they present themselves, and are getting influenced by art, culture, music, and different movements. But I’m not trying to change or bring in fluidity. What I’m trying to do is retain the masculinity of menswear, and give it a new direction. The outfits are beautifully masculine, and yet different in their approach. I’ve internally constructed my outfits on the base of activewear, so they’re body centric, irrespective of who wears them, they'll take the shape of the person’s body. That’s the kind of change I’m bringing about in the principles of menswear.

You said your aim is to put India on the global fashion map. How do you plan to do that?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM MAN'S WORLDView All

TRIPLE DISTILLED AND TWICE CHARRED

Jameson introduced Indians to the smoothness of Irish whiskey. Jameson Black Barrel, its new premium market companion, promises to take the experience to the next level

2 mins read
Man's World
December 2020

JAPANESE WHISKIES ARE HERE

You don’t have to depend on duty-free purchases anymore. Beam Suntory has made its famous brands — Yamazaki and Hibiki — available in India, including the recently launched—and very affordable—Toki

3 mins read
Man's World
December 2020

ALL ABOUT THE K-WORLD

Korean pop culture has been dominating the Indian scenario for the past three years through K-Dramas, K-pop groups, or even Korean skincare trends, hence becoming an extended part of Indian youth. But, is the youth aware about the dark side of the culture?

6 mins read
Man's World
December 2020

REMEMBERING SOUMITRA CHATTERJEE'S GREATEST ROLES

As we mourn Soumitra Chatterjee, a thespian of rare artistic integrity, we also celebrate his immense contribution to the kind of Indian cinema that’s counted among the world’s best

9 mins read
Man's World
December 2020

BRINGING THE BAR HOME

The pandemic has taught us many things, and one of them is the importance of a well-stocked bar. Here’s everything you need this season to make sure you can host all your cocktail hours, on Zoom or in person, safely at home

2 mins read
Man's World
December 2020

ALL ABOUT COLONIA FUTURA

Acqua Di Parma’s latest launch, Colonia Futura, brings out an explosion of distinct natural ingredients that are vibrantly alive. We speak to the brand’s President & CEO, Laura Burdese, about Colonia Futura, and the Italian touch to the brand

3 mins read
Man's World
December 2020

A RELENTLESS POWERHOUSE

Shweta Tripathi is nothing if not optimistic, foresighted, and full of energy. With performances that have only taken her upwards on the character actor radar, Tripathi describes her method, breaks down her process, and warmly remembers her life-defining roots

6 mins read
Man's World
December 2020

Time To Look Beyond Old Monk

Unlike whisky, vodka, and wine, rum has surprisingly never really caught on in the premium segment of the Indian alcohol market

6 mins read
Man's World
December 2020

Travelling Abroad In The New Normal

From thermal checks in hotel lobbies, negligible human contact, cabin crew in PPE kits to contact tracing apps, Covid-19 has altered the way we travel. Here’s a first-person experience of travelling safe, and still having fun

6 mins read
Man's World
December 2020

Voice Of Reason - Parvathy Thiruvothu

From kicking ass in all her roles to being unapologetically vocal about misogyny, discrimination, and everything no one else will talk about, Parvathy has the talent and the valour to do it all

3 mins read
Man's World
December 2020
RELATED STORIES

YOGA & PEACE

DEEPAK CHOPRA speaks with DAAJI about the role Yoga has to play in bringing about world peace. This is an excerpt from their conversation broadcast on International Day of Peace, September 21, 2020. That documentary is available at https://heartfulness.org/en/international-day-of-peace/.

6 mins read
Heartfulness eMagazine
January 2021

Create the habit of meditation

CHIRAG KULKARNI, Co-Founder and CMO of Medly Pharmacies in the USA, speaks with RISHIKA SHARMA about creating a regular meditation practice, so as to make it a habit. He also shares how meditation has benefited both his personal and professional life.

7 mins read
Heartfulness eMagazine
January 2021

SHIA'S PRIVATE TEMPLE OF DOOM!

Indiana Jones gig derailed by abuse scandal

2 mins read
Globe
January 11, 2021

Let's Dish

"Food Raconteur” Ashok Nageshwaran wants to tell you a story.

2 mins read
DesignSTL
January/February 2021

THE MAKING OF A MODEL MINORITY

Indian Americans rarely stop to ask why our entrance into American society has been so rapid—or to consider what we have in common with other nonwhite Americans.

10+ mins read
The Atlantic
January - February 2021

Interconnectedness

In 2017, DR. VANDANA SHIVA spoke with KIM HUGHES about the sacredness of the Earth, the work she has been doing to bring awareness and change in the field of sustainable agriculture, and the importance of understanding our interconnectedness with Nature, and how we can change the way we eat.

8 mins read
Heartfulness eMagazine
December 2020

DIAMONDS - A Luxury Gem Steeped in Fact & Fable

The diamond is one fabled gemstone! For example, google “Hope Diamond” to see all the legends associated with just this one stone said to bring misfortune to its owners.

2 mins read
Rock&Gem Magazine
January 2021

Women's World

Brown Sugaa and Medusa

2 mins read
Born To Ride Southeast Magazine
December 2020

Women's World

Brown Sugaa and Medusa

2 mins read
Born To Ride Florida
December 2020

CHINA DEMANDS INDIA RESCIND APP BAN AMID BORDER TENSION

China on Wednesday demanded India rescind a ban on more Chinese mobile phone apps amid tension between Beijing and other governments over technology and security.

1 min read
Techlife News
November 28, 2020