With over a century of history, Harley-Davidson is more than just a brand, it has become a lifestyle. Fiona Kee discovers what makes these rides so special
Some engines hum and whine, while others roar, but a Harley-Davidson’s engine rumbles.
To the unfamiliar, the low, deep-throated, distinctive sound could easily be mistaken for a loud thunder, but to a biker, there’s no mistaking the sound of a Harley-Davidson motorcycle.
Capturing the essence of freedom, heritage, community and quality, the Harley-Davidson brand has provided bikers with 116 years of quality riding experience since being founded in 1903. Under the refreshed dealership network, Harley-Davidson of Petaling Jaya (HD-PJ) officially opened its doors in March 2018, but with a unique twist in terms of its sales.
The metal steeds are currently housed at The Gasket Alley. But what makes this special for HD-PJ is the partnership between two motorcycle enthusiasts, Rewi Hamid Bugo and Goh Kian Sin, chairman and director respectively of DIDI Resources, the authorised importer of Harley-Davidson in Malaysia, and joint owner-operator of The Gasket Alley.
“We recognised the importance of not just importing motorcycles for the sake of selling and treating it purely as a business venture; we feel we understand the discretionary spending that goes with it,” said Rewi. “Discretionary spending is shifting focus from material things to experiences, and motorcycles are interesting, as they offer a bit of both and for a motorcycle to be experienced to its fullest capacity, it needs to be in the right environment, thus the creation of The Gasket Alley.”
This story is from the June 2019 edition of Malaysia Tatler.
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This story is from the June 2019 edition of Malaysia Tatler.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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