Crack The Code
Malaysia Tatler|August 2019

Audemars Piguet launches an all-new collection, Code 11.59

Brian Cheong
Crack The Code

IN A SURPRISING—AND NOT entirely unwelcomed—move, the big news at Audemars Piguet wasn’t a Royal Oak this year. Instead, the Le Brassus manufacture dominated both Insta feed and column inches with a fresh collection called Code 11.59.

One of the most talked about watches at SIHH 2019, Code 11.59 boasts a completely new design, three new calibres, and no less than 13 references ranging from a simple automatic to a minute repeater.

And the espionage-esque name? ‘Code’ is an acronym for ‘Challenge’, ‘Own’, ‘Dare’ and ‘Evolve’, characteristics that define the spirit of Audemars Piguet, while ‘11.59’ refers to the final minute before midnight when a new day begins. Which is apt considering the collection marks a whole new chapter for Audemars Piguet.

It is an ambitious endeavour designed to showcase more than 140 years of Audemars Piguet’s savoir-faire in fine watchmaking. Every sign points towards the Code 11.59 moving to become its new flagship model.

Does it have what it takes to be one? Let’s break down the details so you can be the judge.

IS IT ROUND? IS IT OCTAGONAL?

This story is from the August 2019 edition of Malaysia Tatler.

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This story is from the August 2019 edition of Malaysia Tatler.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

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