Brioni A Badge Of Success
MONARCH MAGAZINE|Fall 2019: Style Issue
CEO Umberto Angeloni understands Brioni’s connoisseur clientele like no one else.
Umberto Angeloni

Brioni was an Italian resort destination that frequently hosted the international polo set (as well as the dolce vita crowd that follows such events) before it was bombed in World War II and abandoned.

During the Brioni Polo Classic, Angeloni presented a sneak peek at the company’s new line of polo-derived sportswear that includes regimental-striped cashmere blazers with leather side tabs, ultrafine cashmere V-neck sweaters, snug-fitting jeans with a single tricolor belt loop (in the burgundy, navy, and white colors of the newly formed professional Brioni Polo Club team), and, of course, the classic pullover knit shirt.

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