“Just like my food and fashion, I’m also very selective about what I put on my skin. I couldn’t find what I was looking for or it was too expensive,” says Hindy. Mindful of greenwashing (a practice where brands overvalue the organic materials in their lines for good publicity), Hindy took the reins. “I decided to produce it with a trusted formulator. I put my heart into everything I do,” she says. The result is a line of products where nothing us compromised. “Business is not my bottom line. Fame is not either. I want my customers to feel utterly at ease with their beauty and style, with the highest consciousness.”
Hindy Weber Skin is sold alongside the clothes in her brand, Hindy Weber Every.Day. Hindy got back into fashion after a few years just focusing on the Holy Carabao Farm. Among other things, it was a decision taken to focus on her family. “I also felt overwhelmed by the machinations of the industry. It felt lifeless and just too business-oriented. By , we were already starting our farm. So I went neck-deep into my other passion: food,” she shares. But like all creative passions, her love for retail never truly went away. Continuing to dabble in fashion, she kept a small atelier, accepting up to 12 clients a year and chose to focus on bridal-wear or eveningwear. “I thought I would never go back into ready-to-wear because I was already so disconnected with the industry,” she says. The years of working on Holy Carabao Farm, and falling more in tune with the rhythms of farm life led Hindy to believe that her focus was forever going to be on her environmental pursuits. After all, the fashion industry is one of the biggest contributors to pollution.
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