In late October 2019r, Rayees Ahmad Dar, 29, a Rajbagh (Srinagar) resident, woke up to the frantic calls of his cinematographer friend who had returned from a shoot at Tangmarg. He wanted something for dinner because Kashmir, already in the third month of lockdown, had all the eateries shut.
“I got up quickly and prepared tiffin for him with whatever I could find in the kitchen that time,” Rayees said. “I delivered the tiffin at his office and returned home.”
The following day while collecting the tiffin box, Rayees got an idea which would ultimately bring a huge change in his career path in coming months. An advertising professional for 15 years, he thought of starting a tiffin service in Kashmir, primarily for office goers.
“I had no clue about how to materialize the idea but I knew in my heart that this is what I wanted to do,”
Rayees recalled. He discussed the idea with his family and friends who gave him their responses. A business was evolving out 0f a crises dictated by reading down of Article 370. Mere thinking about a new business at a time when established businesses were closing down sounded crazy to his friends but Rayees saw a future in it.
“Starting a new business at that time seemed like a crazy idea to many but he was fully dedicated and determined about his idea” his fiancé and co-founder of Tiffin Aaw, Nida Rehman said. They married in 2020 summer.
This story is from the January 17 - 23, 2021 edition of Kashmir Life.
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This story is from the January 17 - 23, 2021 edition of Kashmir Life.
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