Rebecca Lim is on a winning streak. And we’re not just talking about her bagging the Top 10 Most Popular Female Artiste award for eight years running. Throughout her 10-year career, Rebecca has swept multiple acting awards, locally and regionally. She’s a regular face on television screens, and holds court on Instagram with over 380,000 followers. She’s inked long-standing deals with brands like Mercedes-Benz (seven years), Goldheart (six years), and Swisse (six years). She’s everywhere – from our screens to outdoor ads and magazine covers.
She has the ROI to back it up too. When she appeared on our May cover sporting a Longines DolceVita stainless steel watch with an orange leather strap, women flocked to the boutiques asking for “the Rebecca Lim watch”.
It’s easy to see the key to her bankability. It’s how Jennifer Aniston popularised “The Rachel” haircut – with her girl-next-door appeal. This label is one that Rebecca readily accepts, although she points out that at 34, she’s hardly a girl anymore. But there’s no denying that she is extremely relatable. She’s close to her family. She laments about how difficult dating is because of her focus on career. She confesses that she practically lived in three sets of pyjamas during the Circuit Breaker. She then laughs about how she’s still struggling to lose the 4kg that she gained during it.
Yes, she is a celebrity, but she could very well be your best friend too.
WHAT DOES BEING A BRAND AMBASSADOR MEAN TO YOU?
Traditionally, being a brand ambassador means having your name and face next to a product. But, personally, I feel like it has to be authentic to my lifestyle – I need to believe in the brand, and there must be synergy. I carry my Huawei phone, drive my Mercedes, and take my Swisse supplements every day. I wear Goldheart jewellery and give them as gifts. And Longines (she became a friend of the brand this year) was the first watch that I bought for myself. There’s meaning behind who I choose to partner with, and because of that, there’s longevity in the relationship. Brand ambassadorships are usually only for a year, but I’ve had pretty long partnerships, which is very rare in the age of social media. I’m very thankful.
YOU MUST GET A LOT OF THESE OFFERS. HOW DO YOU DECIDE IF YOU SHOULD TAKE UP THE DEAL?
Continue reading your story on the app
Continue reading your story in the magazine
THE GAME CHANGER
Twenty-eight-year-old Serene Cai co-founded mobile medicine platform Speedoc with the intent to change the local healthcare landscape. While there was some scepticism initially, the pandemic has proven that she had the right idea all along.
Media personality Jade Seah on what she’s learnt in the past year, and the lessons that she’ll be carrying forward to 2021.
Put Your Best Face Forward This Festive Season
Targeting fine lines and sagging skin, Thermage FLX uses radio frequency to help boost collagen production to lift and tighten.
The Future Of Beauty
We’re talking about ingestible skincare, “printing” your own serum-foundation, blue beauty products, the rise of Singapore beauty brands, and other exciting developments. You read about them here first.
The Modern-Day Multi-Hyphenate
A model, presenter, actress, and wife, Lin Chi Ling, who’s also a Longines ambassador since 2005, shares what she’s looking forward to this year.
Made To Last
Singapore designer Wykidd Song’s new fashion label Akinn aims to take people beyond seasons or trends.
Gucci Epilogue: Disney Donald Duck
It’s no secret that Gucci’s creative director Alessandro Michele has a fondness for Disney characters, from the Mickey Mouse collab for Chinese New Year 2020 to Donald Duck, who made his Gucci debut in the men’s SS ’17 collection.
All The Things You Need To Look Like A Million Bucks
From Catherine, Duchess of Cambridge, to Princess Maria-Olympia of Greece and Denmark, we’re fascinated by how these blue bloods (yes, we bingewatched The Crown too) look so poised, polished and expensive. Here’s how to get their looks.
The Winner: Lux Medical Aesthetic Clinic – Ultherapy
Meet the gold standard in non-invasive skin lifting with this ultrasound treatment.
Around The World In Eight Scents
You may not be able to travel right now, but we have your first-class ticket to a #spraycation right here – and it might just help cure your wanderlust.