Sexy, feminine lingerie labels are a dime a dozen, but one that makes such lingerie for breast cancer survivors and patients? Now that’s something truly worthy. According to Kate Low, founder of local brand Perk By Kate, she got the idea to design this special line after her label launched a campaign with Estee Lauder as part of Breast Cancer Awareness Month last year, where sales proceeds were donated to breast cancer research.
“A customer who had survived breast cancer commented that while the initiative was well-meaning, it would be so much more impactful if we made comfortable and good-looking bras that can help in the recovery process, both physically and mentally,” shares Kate.
The discovery and sampling process took four months, but Kate was not alone. She had the guidance of a breast reconstruction surgeon, as well as real feedback from customers who survived breast cancer. The line will be available for pre-order after October.
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