HER WORLD'S WHAT WOMEN WANT 2022 SURVEY
Over 6,000 women responded to our survey on health and wellness, which was run in collaboration with consumer research and analytics firm Milieu Insight. This series highlights key areas that readers are most interested in.
There’s an app for everything these days. Femtech (or female technology) is aimed at improving women’s health and wellness through various digital products or services. With technology, you can track menstruation and fertility cycles, or monitor sexual health and menopause.
The women’s health market is estimated to reach nearly US$1.19 trillion (SG$1.6 trillion) globally by 2027, according to the Femtech Landscape Report 2021, co-authored by non-profit Femtech Focus and Coyote Ventures, a venture capital company that invests in women's health and wellness start-ups.
Meanwhile, market research firm Frost and Sullivan predicts the femtech sector will reach a market potential of US$50 billion (SG$69 billion) by 2025. In fact, Singapore is building a reputation as a centre for femtech in Asia: In 2021, Singapore hosted more than 24 femtech companies, out of the 41 based in South-east Asia.
“Over the last year, Singapore has started to receive recognition as the ‘hub of femtech’, most likely due to the fact that we hold half of what is available in the region,” says Francesca GearyStingl, PR and marketing lead at Fermata Singapore, an Asian femtech ecosystem that provides solutions on marketplace, localisation support and B2B consulting.
This story is from the May 2022 edition of Her World Singapore.
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This story is from the May 2022 edition of Her World Singapore.
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