Beauty And Wellness Brands Giving A Truly Personalised Routine That Works Just For You
Her World Singapore|January 2022
Today’s beauty and wellness brands are looking to DNA, drug research and technology to give a truly personalised routine that works just for you.
Vanessa Chia
Beauty And Wellness Brands Giving A Truly Personalised Routine That Works Just For You
Customised beauty is hardly new – hands up if you still remember Prescriptives and its custom blend foundations and lipsticks. When it comes to skincare products and routines, we are well aware that there is no one size fits all solution – and the rise of customised skincare solutions in recent years is a testament to this.

In fact, the realm of customisation today isn’t confined to skincare: There’s also personalised makeup, haircare and even wellness solutions – all the better to complement the knowledgeable and savvy Gen Z consumer.

The first digitally native generation, Gen Zs have a ferocious appetite for consuming knowledge online, be it through tutorials, websites or social media. This naturally extends to their beauty choices, making them consummate “skintellectuals” who are interested in the ingredients and science that go into their beauty products.

“Consumers are far more educated,” says Richard Parker, founder of Australian skincare brand Rationale. “They are fascinated by skincare – realising that they can understand this, and that the concepts are not complex. They are also reading scientific and medical research journals, and I think this hunger for knowledge is driving a desire, or almost a demand, to see results.”

Mili Kale, co-founder of Singapore-born health and wellness brand Moom Health, agrees: “Whether it’s through social media or individual research, or hearing it from friends, users rarely go into a purchase ‘blind’ today.”

This story is from the January 2022 edition of Her World Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the January 2022 edition of Her World Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM HER WORLD SINGAPOREView All
How Do I Show Someone I Care About Them At Work?
Her World Singapore

How Do I Show Someone I Care About Them At Work?

Jason Wee answers.

time-read
2 mins  |
March 2024
Hey Bosses,Get Ready For Gen Z
Her World Singapore

Hey Bosses,Get Ready For Gen Z

They're not lazy, entitled or difficult; their lives just don’t revolve around work how a new generation is reshaping the workplace and why employers should care.

time-read
9 mins  |
March 2024
Are You Feeling Anxious About Money?
Her World Singapore

Are You Feeling Anxious About Money?

You're not alone. With higher costs of living, increased GST and inflation, plus the real risk of being laid off, it’s no wonder that many individuals are worried about making ends meet. We speak to experts about how to recognise and manage the effects of financial anxiety.

time-read
6 mins  |
March 2024
THE BEAUTY OF SPEAKING UP
Her World Singapore

THE BEAUTY OF SPEAKING UP

Why are we so afraid of sharing feedback at beauty establishments after an unsatisfactory experience? Instead of complaining on social media or leaving a bad Google review, one could consider a different and more constructive) approach.

time-read
8 mins  |
March 2024
"I SHARED MY BREAK-UP ON INSTAGRAM...AND MY EX TRIED TO SUE ME FOR IT"
Her World Singapore

"I SHARED MY BREAK-UP ON INSTAGRAM...AND MY EX TRIED TO SUE ME FOR IT"

How does one move on from a partner's infidelity? For Maya, domestic life could not have been more perfect, until the housewife discovered her husband's affair with their daughter's preschool teacher.

time-read
3 mins  |
March 2024
Not just a vessel
Her World Singapore

Not just a vessel

Behind social media's obsession with the Stanley water bottle.

time-read
1 min  |
March 2024
INSPIRING INCLUSION
Her World Singapore

INSPIRING INCLUSION

What does inclusion mean? We feature incredible individuals leading social enterprises that are championing the underrepresented and underserved. Their mission? To shatter societal stigmas and create pathways to equal opportunities for all.

time-read
2 mins  |
March 2024
Invest, don't trade
Her World Singapore

Invest, don't trade

Managing funds for Asia's wealthiest families changed Stephanie Leung's relationship with money. The chief investment officer for Stashaway tells us how she takes a personal approach to her investment strategy.

time-read
4 mins  |
March 2024
Should you travel with your work bestie?
Her World Singapore

Should you travel with your work bestie?

While not all trips result in ruined friendships, the potential fallout is even trickier to manage when your colleague's involved. Content strategist Cherry Tan learnt her lesson the hard way.

time-read
4 mins  |
March 2024
ROUGE AWAKENING
Her World Singapore

ROUGE AWAKENING

This month, Dior revives its beloved 2004 timepiece Chiffre Rouge, a much-missed design icon from the Noughties.

time-read
2 mins  |
March 2024