Feet-Stompingly BEAUTIFUL
Her World Malaysia|March - April 2020
Known for their bold and bespoke shoe line, Cipela, founder Hidayah Hassan and managing partner, Dr Shasa Aziz, speak from their hearts about building a show-stopping empire centred on feet fashion.
Nadhirah Othman

HER WORLD: HOW DO YOU DEFINE YOURSELVES?

Hidayah Hassan (HH): If you’ve been a long-time Cipela follower, you will recall that it used to be crazier. I started the brand when I was 23, so I threw in bold colours, songket, and batik into my designs in every single launch. But as you establish a brand, you grow along with it as an individual too. As I’ve gotten older, even my customers have realized that the designs now have toned down. As a person, I am loud and full of life, and that definitely channels through my brand.

Dr Shasa Aziz (SA): I agree with that, she is definitely full of colour and I think Hidayah and I are quite similar, that’s why we gel so well together. Coming from a performing arts background, I am free-spirited and carefree; I’m the type of person who does whatever I want. Professionally, I am an audiologist. I wanted some ‘spice’ in my life, so I got into fashion. I like things that are fast-paced and ever-changing.

HW: YOU LADIES HAVE AMAZING PERSONALITIES; HAS ANYONE PLAYED A ROLE IN SHAPING YOU INTO THE PERSONS THAT YOU ARE TODAY?

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