Having Gained Experience In Marketing, Branding, And Social Media After Working In Finance For More Than Seven Years, Dahlia Nadirah Channelled These Skills Into Launching Her Very Own Cosmetics Line, So.lek.
It was a trip to metropolitan New York, at the end of 2015, that sparked in Dahlia Nadirah the idea of coming out with her very own cosmetics line, SO.LEK. “I saw a bunch of American cosmetics that were both sold at an affordable price and high in quality. At the same time, Kylie Jenner had just launched her infamous Kylie Lip Kit and never have I seen a brand gain that much hype in the beauty industry. As soon as we returned home, we did some research and noticed that there were only three local brands launching their own line of matte liquid lipsticks. We saw potential and the opportunity to start our own,” says 32-year-old Dahlia, who runs the business with her brother, Luqman Hakim.
SO.LEK has since successfully managed to appear unique from other local cosmetic brands due to their marketing strategy. “If possible, we’d like our products to be 100 per cent Malaysian-made. By this we mean not just the production itself, but also the way we brand our cosmetics. Our brand is filled with 100 per cent Malaysian DNA! The name, logo and concept of every product is inspired by the things we see around us in our country,” she explains.
This story is from the September 2018 edition of Her World Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2018 edition of Her World Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Beauty The Natural Way
With climate change rapidly threatening the future of Mother Earth, we urgently need to curb further acts of destruction. We speak to Law Hong Mei, founder of The Olive Tree, about building a beauty brand that is sustainable from the core.
Even Pets Need Tummy Care?
For many, keeping a pet is more than just caring for an animal; pets are family members, too. We speak to veterinary surgeon, Dr Wafaa Abdul Washefffrom Pets Corner Sdn Bhd, to find out how your pets can stay healthy with a suitable diet
The Healing Power Of Unconditional Love
There’s a saying that goes, “Until one has loved an animal, a part of one’s soul remains unawakened.” For one woman, these words resonated deeply. An unlikely companion came into her life at her lowest point and changed everything.
YOU'VE GOT A FRIEND IN ME
“More than half of my time is spent with animals, but I enjoy it,” enthuses animal rescuer, Aileen Lee. The story of this selfless lady’s dedication and love for the fur kids she has saved will warm your heart.
MISSION: Catification
We discover why pet proofing your home ensures harmony and safety for both the owner and the cat.
THE ONE WHO'S TAKING ACTION
Best known for her extensively waitlisted Nina bag, Gabriela Hearst walks the talk when it comes to sustainable luxury. The New York-based designer shares her inspirations, dreams and resolutions for herself and her eponymous label.
BORN TO ENTERTAIN
YOU MIGHT RECOGNISE HER AS THE GENTLE AND LOVING MOTHER IN LEE CHONG WEI, THE BIOPIC OF THE BADMINTON LEGEND, OR THE VULNERABLE YET RESILIENT TEACHER IN WET SEASON, WHICH HIT THE CINEMAS IN MARCH. SOME OF US MAY HAVE SEEN YEO YANN YANN ON THE BIG SCREEN PLAYING VARIOUS CHARACTERS FOR MORE THAN A DECADE. STILL, SHE NEVER FAILS LEAVE HER AUDIENCE IN AWE OF HER ACTING PROWESS.
THE TRUTH BEHIND FAUX FUR
Is imitation fur still a feasible alternative in this modern, fashion-forward world? Nadhirah Othman uncovers how the fur industry – both real and fake – brings a detrimental impact to the well-being of our planet.
Surprising reasons WHY YOUR KID is under performing in school
You’re understandably frustrated that your child isn’t living up to her potential. But before you blame her attitude, check if these conditions are hindering her academically.
A PAWSITIVE' Life
Like in many parts of the world, pet culture has seen exponential growth in Malaysia. In this issue, Lorraine Chai discusses pet therapy, a method of treatment that is gaining traction, and also some of the pet trends you don’t want to miss out on.
