From award-winning actress to political activist and now the face of Diors latestfragrance, Jennifer Lawrence finds happiness in the little things and in the new Joy by Dior.
A sultry Jennifer Lawrence, every inch the Hollywood star, elegantly dressed in a white tulle couture confection and jewels, saunters over to a stark white pool with the gleaming Los Angeles skyline below, and swan dives gracefully. Under starry skies, she exudes joy, dressed up with a red slick of lipstick, or pared down and barefaced, in the company of a mysterious stranger, and in true JLaw fashion, a real moment of unadulterated fun as she flirts with the camera and spits out water with a mischievous glint in her eyes.
This is the appeal of Lawrence. Captured in the campaign video for the latest scent by Dior, Joy by Dior—a first in the last 20 years since J’adore—the Hollywood A-lister is both accessible and natural. Coincidentally, these are the words used to describe the new floral yet musky fragrance, making this relationship a match made in heaven. Unapologetic, effortless, and real, Lawrence talks about working with the French maison.
What was it like working on this campaign?
Francis [Lawrence, director for the Joy by Dior campaign] and I have worked together for many years through films like The Hunger Games and Red Sparrow. He knows me very well and was able to incorporate a lot of my personality into the film. We really tried to capture emotions rather than tell a straight story, which was a really fun and exciting way to work together.
Was there an interesting moment during the campaign shoot?
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