Feminine Mystique

Award-winning actress and Dior’s J’adore ambassador Charlize Theron talks about the spirit of the new J’adore woman in this exclusive interview with Harper’s BAZAAR Malaysia.

In what is undeniably the most noteworthy period of female solidarity in the 21st century, demand for representation and inclusivity have led to the most significant upheaval in the beauty industry. The realm of fragrances, on the other hand, has always been that of an individual journey. A signature scent meant to embolden the self as a sense of expression, perhaps, deserves a new approach, too.

French director Romain Gavras successfully evoked a new energy in the campaign (http://on.dior.com/yt-tvc-jadoreabsolu) for Dior’s J’adore Absolu, a new oral creation by François Demachy that features notes of jasmine, honeyed orange, and rose. Sensual yet powerful, the short film captures its ambassador Charlize Theron emerging from a pool of gold, but unlike previous years, she is not alone. Here, she is joined and empowered by a diverse group of women, standing in a united front ready to face the adversities of the world. This is the new J’adore woman, victorious in making a change one step at a time, with a world of support behind her.

Tell us about the essence of the J’adore Absolu campaign.