Family Portrait

As the iconic Peekaboo hits its 10th year, what better way for Fendi to celebrate this milestone, than with its fashionable family and friends? Here, an intimate moment across generations, featuring Kim Kardashian West, Kris Jenner, and North West.

“The Peekaboo is a creature that belongs to me,” says Silvia Venturini Fendi of the iconic bag, 10 years after its major debut on the Spring/ Summer ’09 runway. “You want them to belong to your family.” Indeed for the Fendi family, the Peekaboo bag remains at the heart of its creative spirit, representing different generations of women, yet with similar personalities. Like a playful mini Peekaboo crafted from whimsical furs, or an anime-inspired masterpiece, hand painted on macaron-pink leather. Each iteration pays homage to Fendi’s multifaceted woman: strong, complex, and feminine, all at the same time.

An idea born out of the art of negative spaces and of absence, the bag’s innate ability to reveal and conceal has made it the mysterious masterpiece it is today. A multifaceted companion, crafted from the supplest of leathers with a chameleonic disposition, on, it is as “precious as a piece of jewellery, because it can be passed on to generations,” notes Silvia’s daughter, Delfina Delettrez Fendi. And so today, to fête the Peekaboo’s momentous milestone, the Italian house looks to the century’s most iconic women who share its essence, to celebrate life, love, and most important of all, family.

KIM KARDASHIAN WEST AND KRIS JENNER