When Creativity Meets Technology
HWM Singapore|December 2018

Artificial Intelligence has always been a subject of debate, especially among creatives.

Marcus Wong

After all, those of us who work on creating narratives (either with visual images, text or audio) would generally hate to think that what we do can be easily replicated by a machine. And because a huge part of art lies in the “craft”, the idea that years of experience and practice can be broken down into formulas and algorithms definitely stings.

At the last Adobe Max Conference, Adobe showed off even more innovations from their incredible Adobe Sensei team. This technology powers all the intelligent features across Adobe products, and is largely responsible for what we know to be the Adobe magic.

Sensei uses a combination of machine learning (where programs improve their performance when you feed them more data) and deep learning (where machines learn to work and adapt to new data the way our neurons do) to identify and process information that might otherwise be lost in the mass of data that’s the internet..

THE COMPUTER KNOWS WHAT YOU NEED

For example, Adobe Sensei can search through the over 100 million assets in Adobe Stock to find you images that have just the right lighting, color palette and aesthetic quality just by getting a query like “family on a beach at sunset”, or better yet, by matching a picture that you upload. The latter option saves you from having to guess the exact keyword combinations needed to find just the image you want.

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