The Flagship That Could Have Been
HWM Singapore|April 2017

ASUS ZenFone 3 Deluxe

James Lu

After a string of successful entry and mid-range smartphones, ASUS is setting its sights higher with the ZenFone 3 Deluxe, a $998 premium smartphone that ASUS believes can challenge the likes of Apple and Samsung.

While the regular ZenFone 3 is a mix of metal and glass, the ZenFone 3 Deluxe is all metal, with a sleek unibody design that comes in either Shimmer Gold or Glacier Silver (Titanium Gray is not available locally). Like other ZenFones, the Deluxe has a slightly curved profile, which makes it comfortable to hold. At first glance, the design looks quite similar to many other Android phablets out there, such as Huawei’s Mate 9, but upon closer inspection you’ll notice it’s actually unique because it has no visible antenna bands on the back of the device. If you look closely, you’ll spot three breaks in the front bezel where the antenna peeks out, suggesting that ASUS has managed to build the antenna into the frame of the device. Obviously, if you put your phone in a case, you won’t be able to appreciate this, but it’s a nice feat of engineering nevertheless.

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