The Asian Connection
HWM Singapore|June 2018

How Asia is driving global tech trends, and how we’re also apparently responsible for driving up prices.

Zachary Chan

Yes. You. Me. Asians.

During the recent 2018 IFA Global Press Conference in Rome, GfK Asia’s Gerard Tan shared with me some of his findings for the tech landscape in the past year or so. He also drew some very interesting connections between tech adoption rates in Asia and why we’ve been looking at the wrong sales numbers all this while.

First, let’s take a look at some facts. Nearly 60% of the world’s population already live in Asia, and according to GfK, two thirds of the World’s middle class as well by 2030. Asia also boasts 4 of the World’s top 10 largest economies and 5 out of 10 World’s fastest growing economies. What do these numbers mean? We’ve got the largest concentration of the world’s populace with disposable income.

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