Sennheiser's Take On 3D Audio
HWM Singapore|August 2019

Uwe Cremering, Director, Ambeo Immersive Audio, Sennheiser.

Marcus Wong

How is Sennheiser’s take on 3D audio different from everybody else?

Actually, five, six years ago we saw a trend in the market for immersive audio. And that’s why we decided, let’s bring this into our company’s strategy as one main pillar; Sennheiser in the future should also stand for 3D audio. So that’s augmented reality, virtual reality sports podcast, 3D recording, and music listening.

Of course, we also had to decide what was “3D audio” for us, because there are many interpretations of 3D out there. For us, we needed the height information and we said ok, if we wanted to reproduce reality, then we have to come very close to reality.

Nothing is more real than reality. Because you hear me speaking here (gestures in a sweep around us), there’s left and right, and that’s reality. So for Ambeo, it must be close to reality. That’s why we have a 3D recording microphone, and the ambition is always to come as close as possible to reality.

Ambeo is not a codec. It’s not like Dolby Atmos, or the like. We analyze the market and our understanding is that the codecs are good enough for what we want to do. Ambeo is a kind of listening experience.

So then you needed a line of products for this experience?

Well up to a point we decided we needed a kind of listening device, because our promise is that we cover the entire chain. Thankfully, we’re a family-owned company, and both Daniel and Andreas (Sennheiser) gave the ok to proceed.

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