Apple Turns Pro (Again)
HWM Singapore|May 2017

Apple neglects the Mac Pro for four years, and now says it’s working on a new one. Why is it turning pro again?

Alvin Soon

Apple did a very un-Apple-like thing recently. It pre-announced a new Mac Pro and pro displays, which won’t see the light of day until 2018. It did so not from a polished stage presentation, but in a sit down conversation with select journalists. The unusual disclosure was in response to increasing perceptions that the company had abandoned the professional market, with an aging Mac Pro that hadn’t been updated for four years.

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