Many media consultancies, market researchers, and business analysts use such monitoring tools to separate quality data from noise, but things get a little trickier when feelings are involved. Are discussions with traction meaningful, simply because people are commenting on it? Are these positive vibes a sign of collective sarcasm, or is the negative discourse a much-needed look in the mirror? Can Artificial Intelligence even begin to help policymakers and researchers quantify emotive language around the social affairs of today?
We spoke with Roger Do, founder of search, a social media intelligence company that helps quantify and analyze social media conversations through their social listening tool.
How is QSearch different from other social media monitoring tools out there?
ROGER: Our most unique feature is a behavioural index where we rank content based on readers’ reactions, rather than a post’s shares or likes. This allows our users to quickly identify powerful content, rather than widespread content, to make impactful decisions. The below graph shows Facebook data from March 2020, with two notable anger spikes that are both abnormal and above the post content. The first one is regarding a Muslim pilgrim gathering (during a Covid-19 outbreak) in Indonesia. The second one is a TODAY post regarding nightclub closures.
Continue reading your story on the app
Continue reading your story in the magazine
This Monitor Does (Almost) Everything LG UltraGear 27GN950
LG’s UltraGear 27GN950 is a 4K gaming monitor that has pulled out all the stops to deliver a premium screen for gaming, content creation, and media consumption. And it has pretty much succeeded.
Truly Lightweight And Powerful
Dyson Digital Slim
Breaking The Glass Ceiling
How women in tech succeed in a male-dominated industry
Thinking Of Joining Clubhouse? The Membership Fee Could Be Your Privacy
With leading media and business influencers such as Oprah Winfrey, Kanye West, Drake and Elon Musk enthusing about Clubhouse, the invitation-only ‘drop-in audio’ app has created massive awareness and interest globally, even though it’s still in beta mode. It claims to have 10 million users, up from 2 million in January 2021, and its US$1 billion valuation makes it a tech unicorn ranking alongside the likes of Uber and AirBnb.
Building Fantasian For Apple Arcade
A chat with Final Fantasy creator Hironobu Sakaguchi about his latest gaming opus.
A Big Ol' JRPG Throwback
Bravely Default 2
What Should You Know About Cloud Security Solutions?
First, let’s explain exactly what the cloud is, and how it relates to digital security. Intuitively, some people believe that “cloud” storage means your data is being held in the air somehow, but this isn’t really the case. Instead, most cloud applications store data on physical servers, in datacentres around the globe. Your data is stored remotely, and provided to you upon request.
The ‘Good Enough' Gaming Mouse
HyperX Pulsefire Haste
The Road Less Travelled
Raji: An Ancient Epic
Spooky, Not Scary
Can Aluminum Really Go Green?
Alcoa and Rio Tinto —with a push from Apple—are trying to clean up production of one of the dirtiest metals
Think Like a Disruptor
If you want to shake things up, you must have a mindset that’s different from everyone else’s. Here are three ways to reshape your thinking.
Build Lasting Partnerships
Finding trustworthy vendors and partners is key to growing your business—but it’s a challenging relationship to perfect. We asked six entrepreneurs to share their best methods.
Is This a Business?
Marco Zappia, a former bar director in Minneapolis, has an idea for a cocktail commissary business.
How Small Businesses Can Solve Big Problems
Entrepreneurs are a big-thinking bunch—but how can startups help tackle the world’s largest issues? Planet FWD’s Julia Collins has an answer: Start small.
A Bank That Keeps Things Simple
It’s not nuts – The 18-year-old coin bank on Casilimas’ desk.
How a Philanthropic Darling Became Political Scandal
A Canadian development charity courted celebrities, enlisted legions of schoolchildren to raise funds, and built a new, commerce-fueled model of philanthropy. Then a Covid relief deal got people asking who was benefiting most
Getting More from Less
Everyone has been forced to cut back in some way—but limitations can lead us to even greater growth. We asked six entrepreneurs: What unexpected benefits have you gotten from change?
Are We Going Digital Forever?
The pandemic swiftly moved our world online. Once you discover the power of engaging your customers digitally, you won’t want to go back.
What Makes Peloton, Apple, Netflix, and Tesla Successful?
They’re not just smart companies. They’re vertically integrated companies—and it’s a strategy even small startups can consider.