In The Business Of Digital Make-Up
HWM Malaysia|January 2018

Junichi Miyasaka, Consumer Product Development Headquarters Yasuko Nunokawa, Global Strategic Marketing Division Koichi Matsuzaki, Manager, Overseas Sales Division

Zachary Chan

The selfie culture isn’t as big in Japan as it is in China, so how did a Japanese brand end up dominating this market, and why hasn’t it taken off in the West?

MATSUZAKI: Maybe the movement is not as big as in China, but Japan also has its own selfie culture and users. Since the release of the first TR; TR100, we have been watching the whole Asian market and developing the TR’s functions as a selfie camera to meet them.

Now, of course selfie culture exists in the West as well. However, our market research found that Asians are more receptive to selfies, and (our) make-up mode is very popular with them, as compared to the West. As such, we chose to focus on the Asian countries.

How come there haven’t been more Chinese competition on their home ground?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM HWM MALAYSIAView All

Three Simple Steps To The Best Audio Experience You Will Ever Have

Upgrade your Audio

2 mins read
HWM Malaysia
January 2018

The Last Jedi And The Last Straw

With EA getting microtransactions so terribly wrong – especially with Star Wars Battlefront II, the downward spiral of a rollercoaster ride it gave itself was so blindingly fast that it’s so difficult to keep up.

3 mins read
HWM Malaysia
January 2018

The Amazing Things Google Is Doing With AI

Google is one, if not the biggest, contributor to AI development today, and you can find AI in almost every Google product, from the Smart Reply feature in Gmail, to auto complete in Google Search, to the next suggested video in YouTube, to the Portrait mode feature on the Pixel 2 XL smartphone, to Google Assistant in your Google Home.

3 mins read
HWM Malaysia
January 2018

Remarkably Honorable

honor 7X

2 mins read
HWM Malaysia
January 2018

Raise Your Shill Level By Changing Your Gaming Habits

Upgrade your Gaming

2 mins read
HWM Malaysia
January 2018

Make America Fabulous Again

The iconic noughties TV show is being revived for today’s audience.

2 mins read
HWM Malaysia
January 2018

In The Business Of Digital Make-Up

Junichi Miyasaka, Consumer Product Development Headquarters Yasuko Nunokawa, Global Strategic Marketing Division Koichi Matsuzaki, Manager, Overseas Sales Division

2 mins read
HWM Malaysia
January 2018

Global On Demand

Nick Walton, Head of ASEAN, Amazon Web Services.

2 mins read
HWM Malaysia
January 2018

Face ID: Another Reminder Of The Paradox Of Security

Because convenience and safety don’t go together.

2 mins read
HWM Malaysia
January 2018

3 Years With The Apple Watch

How the Watch has become a solver of minor inconveniences.

2 mins read
HWM Malaysia
January 2018
RELATED STORIES

HELP IS ON THE WAY But the world still needs a shot in the arm!

The economic outlook is starting to brighten just about everywhere you look

8 mins read
Bloomberg Businessweek
January 25, 2021

China Tightens Its Grip on Fintech

In late 2020, as Jack Ma’s Ant Group Co. prepared for a $35 billion initial public offering, many outside China wondered if the country’s financial technology giants were becoming a global competitive threat to U.S. and European banks and payments companies. Ant’s Alipay app, used for everything from hailing cabs to investing, had already rewired financial services in the world’s second-largest economy. There was just one problem: Inside China, policymakers were growing uneasy about the sudden dominance of their homegrown superstars.

3 mins read
Bloomberg Businessweek
January 25, 2021

China Comes For Its Tech Giants

The Chinese government’s crackdown on the country’s largest technology companies has raised fears that the industry could be paralyzed or cast into disarray as the economy enters a delicate moment. But one contingent within the tech sector is privately cheering on a broad set of anti-monopoly edicts: startups and their investors.

2 mins read
Bloomberg Businessweek
January 25, 2021

Light in a pinch

In emergency lighting situations, more light is always better

10+ mins read
Ocean Navigator
January- February 2021

US BLACKLISTS XIAOMI, CNOOC, SKYRIZON, RAISING HEAT ON CHINA

The U.S. government has blacklisted Chinese smartphone maker Xiaomi Corp. and China’s third-largest national oil company for alleged military links, heaping pressure on Beijing in President Donald Trump’s last week in office.

2 mins read
AppleMagazine
AppleMagazine #482

Mountain State Muskies In Spring

CATCH MUSKIES DURING TIMES WHEN NOTHING IS PREDICTABLE

4 mins read
Musky Hunter
February/March 2021

Winter Presentations For Southern Rivers

Winter has arrived, yet in the South it’s still mild enough to keep fishing with the exception of maybe a week or two of an Arctic front.

3 mins read
Musky Hunter
February/March 2021

PADAUK

When seeing red isn’t a bad thing

4 mins read
Woodcraft Magazine
February - March 2021

FANCY FOLDING

The amazing thing about origami is the enormous number of different objects you can make by folding a square sheet of paper.

1 min read
Muse Science Magazine for Kids
January 2021

CHINA'S GEELY, BAIDU ANNOUNCE ELECTRIC CAR VENTURES

Chinese automaker Geely says it will form an electric car venture with tech giant Baidu, adding to a flurry of corporate tie-ups in the industry to share soaring technology development costs.

1 min read
AppleMagazine
AppleMagazine #481