Sustainability has become an ubiquitous buzz-word in fashion lexicon in recent years. You see, a tagline “Safe for Earth”; the eco-warrior in you gets excited to save the planet and ends up buying that product. But was it actually saving the planet while advocating you to consume more?
To add to the increasing bandwagon, Fast Fashion leaders and mass retail designers are introducing “Green Collection” to offset the debates around environmental damage done by their companies. As a consumer, you get excited to make a purchase from a fast fashion brand despite knowing its tryst with environmental and labour regulations, giving it the benefit of doubt for its current good intention. While there are brands that are working towards becoming more transparent in their practices, there has been an incremental increase in green-washing as well.
Greenwashing, according to the Cambridge dictionary, means behaviour or activities that make people believe that a company is doing more to protect the environment than it really is. It is a marketing ploy to lure you into buying things that you don’t need by making you a saviour of the planet. It addresses to your emotion of doing good and engages you in consumerism.
So how to identify if a brand is greenwashing or not and how to make mindful shopping decisions? How do you know whether the brand is genuinely sustainable and environment friendly or not?
Here is your five-point list of making mindful shopping decisions in a world that is bent on Greenwashing.
1. Know the Source of Origin
This story is from the Awards Special 2022 edition of GlobalSpa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Awards Special 2022 edition of GlobalSpa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The Trends For Wellness 2024
In An Era Marked By Mindful Choices And A Holistic Approach To Health, The Coming Year Promises To Redefine Wellness. It Is Clear That 2024 Will See A Marked Rise In All Things Wellness, Be It Travel, Mindful Eating, Physical Activity And Adopting Wellness Into Daily Life.
WORLD OF BEAUTY
COSMOPROF INDIA 2023 WRAPS UP ON A HIGH NOTE, SETTING NEW STANDARDS IN THE BEAUTY INDUSTRY.
SCARLET Strawberries
UNLOCKING THE MARVELS OF STRAWBERRIES FOR OPTIMAL HEALTH.
The Wander-List For 2024
Not All Those Who Wander Are Lost, And Fellow Travellers Like Us, Always Eager To Explore And Escape, Know How To Embrace New Destinations Before They Become All The Rage In The Travel World.
THE REFLECTIONS
NANDITA MAHTANI CELEBRATED HER HEARTFELT JOURNEY THROUGH TWO DECADES OF CREATIVITY AND EVOLUTION WITH 'REFLECT'.
ARTISANALLY INDIAN
THE FARM TO TABLE CONCEPT PICKS UP STEAM AS CHEFS AND FOOD ENTREPRENEURS CONCOCT GOURMET EXPERIMENTS USING INDIGENOUS AND ARTISANAL INDIAN INGREDIENTS. AS 2024 ROLLS, THE FOOD SCENE GETS HEALTHY BUT WITH DOLLOPS OF TASTE.
THE HUMBLE ABODE
THE EVOLVING EMPHASIS ON MENTAL AND PHYSICAL HEALTH WITHIN INTERIOR DESIGN IS FASCINATING.
SUSTAINABLE BLING
MINDFUL AND TRANSPARENT, GREEN JEWELLERY IS CHANGING THE CONVERSATION ON ETHICAL FASHION.
Boho Bliss
INSPIRED BY NATURE AND BOHEMIAN PHILOSOPHY, CHARU PARASHAR INTRODUCES HER LATEST SPRING-SUMMER 2024 COLLECTION- LA BOHÈME.
DARES TO DREAM DIFFERENT: Vidya Balan
UNAPOLOGETICALLY TRUE TO HERSELF, VIDYA BALAN RADIATES AUTHENTICITY IN A WORLD THAT SOMETIMES DEMANDS CONFORMITY. SHE IS NOT JUST AN ACTOR; SHE IS A VIBRANT SYMPHONY OF TALENT, A MAGICAL ENIGMA THAT CAPTIVATES AUDIENCES WITH EACH PERFORMANCE. IN A REALM WHERE OPINIONS CLAMOUR FOR ATTENTION, VIDYA REMAINS UNTOUCHED, MARCHING TO THE BEAT OF HER OWN CINEMATIC DRUM. HER JOURNEY IS NOT JUST ABOUT CONQUERING ROLES, IT IS ABOUT EMBRACING LIFE WITH GUSTO.