Remember the time when your mother turned her old silk saree into a smart kurta or a stunning evening dress for you, or when you dug out the “gota” from a fraying saree and stitched it on to your dupatta or wool jacket, or the time when you took pride in flaunting your grandmother’s vintage collection? Well, you were not being penny wise but practising the art of “sustainability”.
As the fashion industry gets more sustainable savvy, voicing how every stitch and seam on your silhouette matters, “ethical fashion” is finally emerging as a mainstream feature rather than being a humble fringe phenomenon.
Designer Anand Bhushan says, “Sustainability is one of the most used and misinterpreted words in fashion today. Unfortunately, it is being used as a marketing tool rather than a tool to create a positive environmental and planetary impact. It is important for designers to create Sustainable fashion that encourages ethical, social and eco-conscious systems. To create sustainability in fashion, we have to understand the impact of modern-day slavery, pollution, excess toxic emissions and carbon footprint. Sustainability in fashion can only be achieved when designers, design houses and consumers consciously reject the idea of overproduction and overconsumption; and collectively stop the massive negative impact it has been having on biodiversity. It is time to make conscious choices in fashion to make sustainability really count.”
He further adds that the major consumption of garments is made from polyester and synthetic fabrics from non-renewables like crude oil and fossil fuels that increase carbon footprint and micro plastic pollution. Toxic chemicals used for dyeing garments, tanning leather and making clothing wrinkle-free add to the climate crisis. Sourcing fabrics from regenerative natural fiber can put us on a pathway to restoring the planet. Natural fiber fabrics should be preferable over synthetic fiber fabrics.
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IF THERE IS ONE WORD THAT HAS BEEN FASHIONABLY USED IN THE LAST FEW YEARS, IT HAS BEEN ‘SUSTAINABILITY’. IT MAY HAVE MADE YOU TAKE AN INVENTORY OF THE SUSTAINABLE QUOTIENT OF YOUR CLOSET, SO ARE YOU “ECO GUILTY” VIS-A-VIS THE CLOTHES YOU WEAR?
Cocooned in NATURE'S NEST
AN UNTAINTED SANCTUARY OF WELLNESS TUCKED AWAY IN THE SUBURBS OF MUMBAI AND PUNE.
MEET AMRISH KUMAR, THE MANAGING AND CREATIVE DIRECTOR AT RITU KUMAR. A SECOND GEN ENTREPRENEUR CHALLENGED WITH LEADING THE LEGACY OF INDIA’S ONLY SCALED DESIGNER WEAR BRAND, AMRISH WITH HIS PASSION AND VISION HAS ELEVATED THE LABEL OVER THE YEARS.
A MODEL, FASHION DESIGNER, ENTREPRENEUR, AND A BIG FOLLOWER OF SUSTAINABLE LIVING, SHILPA REDDY IS AN INSPIRATION TO US ALL.
AN EMMY NOMINATED FILM PRODUCER KNOWN FOR HER DEFINING WORK LIKE LUST STORIES, BOMBAY TALKIES, AND PAAVA KADHAIGAL, ASHI DUA IS AMBITIOUS TO INTRODUCE A NEW WAVE IN INDIAN CINEMA.
FURNITURE WELLNESS IS HERE!
FROM INDIA’S FOREMOST FITNESS EXPERT, AND HEALTH COACH, DEANNE PANDAY, IN COLLABORATION WITH MOHH - INTRODUCES THE ALL-NEW - ‘WELLBEING COLLECTION’.
SUSTAINABILITY IS THE ABILITY OF OUR SYSTEM TO ENDURE. IT REQUIRES EACH ONE OF US TO DO OUR BIT TO HELP CREATE A SUSTAINABLE FUTURE, WHETHER IT IS AS SIMPLE AS SWITCHING OFF THE LIGHTS WHEN NOT IN USE OR SAYING NO TO PLASTIC. HEAR IT FROM YOUR FAVOURITE INFLUENCERS ON HOW THEY PRACTICE BEING SUSTAINABLE IN THEIR DAILY LIVES.
“I GO WITH THE FLOW….”
AN ACTOR, ENTREPRENEUR, AND A PHYSIOTHERAPIST, THE STAR ACTRESS IN MAYDAY, AAKANKSHA SINGH KNOWS HOW TO DO IT ALL.
The Vivacious Sanya Malhotra
WHAT STARTED WITH ENTERING A DANCE COMPETITION SOON BROUGHT HER TO HER DEBUT FILM WHICH BECAME THE HIGHEST GROSSING INDIAN FILM EVER, DANGAL. SINCE THEN YOU HAVE SEEN HER IN VARIOUS ROLES STARRING ALONG BIG BOLLYWOOD ACTORS. SHE IS DOWN TO EARTH, SOFT-SPOKEN, BREATH-TAKINGLY ATTRACTIVE, AND TENDER-HEARTED. HERE IS SANYA MALHOTRA IN CONVERSATION WITH GLOBALSPA.