With 2021 witnessing Aarke by Ritu Ku-mar under Amrish, he is seen bringing the gap between designer wear and accessibility. In conversation with GlobalSpa, Amrish lets us in on his enthralling journey of being an entrepreneur and leading the eponymous heritage of Ritu Kumar.
1. How has the journey been for you taking over the legacy?
My journey began in 2002 with the launch of Label Ritu Kumar. Label was our first foray into mainstream fashion, it was our chance to offer great designs in western pret at a competitive price point. It was an uphill battle from there - the market was not particularly indicative of any trends at the time, and the market for what we were offering was minuscule. But we persevered and saw success over time. It took a few years for Label to garner success and momentum, and now we have over fifty stores across the country. Rome wasn’t built in a day. It has been a difficult road but we’re working hard and seeing our efforts pay off.
2. You have had several new launches in the past year, from the Organic Edit to Label Basics. You have also launched a homeware collection. What keeps you inspired?
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How To Eat Sustainably?
Transforming our daily lifestyle is the only way to restore our home, our planet, which is in peril.
IF THERE IS ONE WORD THAT HAS BEEN FASHIONABLY USED IN THE LAST FEW YEARS, IT HAS BEEN ‘SUSTAINABILITY’. IT MAY HAVE MADE YOU TAKE AN INVENTORY OF THE SUSTAINABLE QUOTIENT OF YOUR CLOSET, SO ARE YOU “ECO GUILTY” VIS-A-VIS THE CLOTHES YOU WEAR?
Cocooned in NATURE'S NEST
AN UNTAINTED SANCTUARY OF WELLNESS TUCKED AWAY IN THE SUBURBS OF MUMBAI AND PUNE.
MEET AMRISH KUMAR, THE MANAGING AND CREATIVE DIRECTOR AT RITU KUMAR. A SECOND GEN ENTREPRENEUR CHALLENGED WITH LEADING THE LEGACY OF INDIA’S ONLY SCALED DESIGNER WEAR BRAND, AMRISH WITH HIS PASSION AND VISION HAS ELEVATED THE LABEL OVER THE YEARS.
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AN EMMY NOMINATED FILM PRODUCER KNOWN FOR HER DEFINING WORK LIKE LUST STORIES, BOMBAY TALKIES, AND PAAVA KADHAIGAL, ASHI DUA IS AMBITIOUS TO INTRODUCE A NEW WAVE IN INDIAN CINEMA.
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FROM INDIA’S FOREMOST FITNESS EXPERT, AND HEALTH COACH, DEANNE PANDAY, IN COLLABORATION WITH MOHH - INTRODUCES THE ALL-NEW - ‘WELLBEING COLLECTION’.
SUSTAINABILITY IS THE ABILITY OF OUR SYSTEM TO ENDURE. IT REQUIRES EACH ONE OF US TO DO OUR BIT TO HELP CREATE A SUSTAINABLE FUTURE, WHETHER IT IS AS SIMPLE AS SWITCHING OFF THE LIGHTS WHEN NOT IN USE OR SAYING NO TO PLASTIC. HEAR IT FROM YOUR FAVOURITE INFLUENCERS ON HOW THEY PRACTICE BEING SUSTAINABLE IN THEIR DAILY LIVES.
“I GO WITH THE FLOW….”
AN ACTOR, ENTREPRENEUR, AND A PHYSIOTHERAPIST, THE STAR ACTRESS IN MAYDAY, AAKANKSHA SINGH KNOWS HOW TO DO IT ALL.
The Vivacious Sanya Malhotra
WHAT STARTED WITH ENTERING A DANCE COMPETITION SOON BROUGHT HER TO HER DEBUT FILM WHICH BECAME THE HIGHEST GROSSING INDIAN FILM EVER, DANGAL. SINCE THEN YOU HAVE SEEN HER IN VARIOUS ROLES STARRING ALONG BIG BOLLYWOOD ACTORS. SHE IS DOWN TO EARTH, SOFT-SPOKEN, BREATH-TAKINGLY ATTRACTIVE, AND TENDER-HEARTED. HERE IS SANYA MALHOTRA IN CONVERSATION WITH GLOBALSPA.
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“The quality of your product will always be the best indicator of the company. What we do on the technology side and the product side is good, so what you need on the sales side is only distribution. As long as the quality is great, the product will sell easily.”
NAVIGATING THEIR WAY
When a new family member enters a business it brings issues of a newer generation. As the pandemic stuck last year we saw what kind of transitions these gen-next leaders made to sustain businesses. We also saw a humane side of theirs coming forward and showing a different kind of leadership. This test of time gave them enough room to think about what role they can play to keep the family legacy alive and newer changes they could implement. While businesses would have undergone drastic changes, family values remained uncompromised. The current issue, being the fifth edition of our annual ‘Tomorrow Inc’ edition aims to understand the entrepreneurial spirit of the new generation of the family business and how they can build business for the new-age economy.
Your love for your motherland is timeless... Evergreen'
'What can I do for my India except make films that showcase its greatness to the world?'
RITU KUMAR LAUNCHES AFFORDABLE DESIGNER WEAR BRAND, AARK
After introducing the world to the modern and stylish Label Ritu Kumar and the distinctive Ritu Kumar Home, Amrish Kumar, Managing Director and Creative Director of Ritu Kumar, has launched a new brand, aarké. Rooted in tradition fused with a modern spirit aarké – which was launched on 24th March 2021 – is for any woman who dresses with Indian sensibilities.
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