The 29-Year-Old Designer With a Tier-One Watch Collection
GQ India|November 2021
With a taste honed by early noughties music videos and friends like Jay-Z, Rhude creative director Rhuigi Villaseñor is a new kind of horological connoisseur
CAM WOLF

The way Rhuigi Villaseñor sees it, he might love watches a little too much. “If I could go back in time, I would unlike watches,” the Rhude designer jokes. “It’s dangerous to love them all.” Lacking a time machine, Villaseñor lives dangerously: collecting holy grail Patek Philippes and experimental Audemars Piguet watches his idols (and now customers) wear too. Here, he walks GQ through what’s been in his rotation lately. —CAM WOLF

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