ELEMENTS OF SURPRISE
GQ India|January 2021
Hublot’s Big Bang ditches rubber straps in favour of an integrated bracelet – a sign of changing times
PARTH CHARAN

Integrated bracelets are clearly in vogue, with pretty much every card-carrying member of the Swiss luxury watch club keeping one loaded in the chamber, ready for deployment, should the need arise. Not exactly a novelty in our times then, we’ll all agree. But when Hublot joins the bandwagon with the very uber-athletic Big Bang series, ditching the rubber strap after 15 years, it’s time to sit up and take notice.

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