Cartier Makes A Dramatic Comeback
GQ India|November 2021
One of the most iconic and memorable watches from Cartier Makes A Dramatic Comeback
Parth Charan

Let’s face it, reviving popular watch names isn’t exactly new in the watch business. And with good reason. Vintage and classic throwbacks work for the same reason period dramas and antique auctions do: they encapsulate the essence of a time that simply cannot be relived. Case in point: ’80s excess. Captured on film through pristine, white Ferrari Testarossas, wet-headed Wall Street brokers, and smoke-filled aircraft cabins; the ’80s have been a gold mine for fashion, music, and cinematic homages. And now, with the revival of the iconic Pasha de Cartier, we finally have a horological tribute that doesn’t tap into the digital, quartz-powered dominance that nearly crippled the mechanical watch industry. The Pasha is one of the few modern timepieces that reflects the opulence of the ’80s. The original watch was allegedly based on a timepiece gifted to the Pasha of Marrakech in 1933.

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