A POETIC NOTE
GQ India|March 2021
As H24 by Hermès Parfums makes its debut, GQ sits down with perfumer-creator Christine Nagel for a look into the French luxury house’s new signature scent

What has been Hermès' fragrance style over the years? How does that tie into the way you create fragrances?

Hermès is a house that values freedom and diversity. It gives both artisans and artists creative freedom and time, allowing them to set the tone and pace of their work. We don’t do any market research or fragrance focus groups. Marketing supports but doesn’t replace creation. I’d call the Hermès fragrance style subtly elegant and sophisticated, with a real presence that is neither intrusive nor invasive.

What was your original vision for H24? Did it change course during the creation process?

The process was like the fragrance: clear and radiant. From ideation to completion, the project has been astonishingly fluid. What took time was the blending of raw materials. At Hermès, that is at the heart of all the métiers – and, naturally, at the centre of mine. We also have the freedom to choose the raw materials. It’s a luxury that allows me to go where no one else can.

Nature and sustainability play a significant role – both in terms of materials and notes. Give us a little insight into why that was imperative for this fragrance.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM GQ INDIAView All

THE HERO SHOT

Kabir Bedi’s memoir is a fascinating look into the actor’s tryst with fame and fortune. Here, he tells Nidhi Gupta why he felt the need to document his rich, nonnormative life and make it raw, real and revelatory

4 mins read
GQ India
May - June 2021

THE WORLD IS ONE Canvas

The pandemic may have brought India’s favourite biennale to a screeching halt, but nothing could stop Bose Krishnamachari from putting together Lokame Tharavadu, the ambitious art show featuring 267 artists and one timely message, writes Nidhi Gupta

6 mins read
GQ India
May - June 2021

NEON HAZE

The latest upgrades on the Mercedes-Benz E-Class is proof that you can fix something even if it isn’t broken

3 mins read
GQ India
May - June 2021

TWIN WIN

A new, METAScertified master chronometer movement is the driving force behind a new breed of Omega timepieces

5 mins read
GQ India
May - June 2021

THE INSIDER

Actor Harshvardhan Rane on negotiating an industry of great inequities, the films he’s betting on this year and why he’ll never mistake Bollywood for a family

6 mins read
GQ India
May - June 2021

THE FENISSANCE

A new breed of feni enthusiasts are giving the age-old tipple a makeover in Goa: ageing it underwater, infusing it with ingredients ranging from jeera to chorizo, and using it as a base in a variety of excellent cocktails. Arun Janardhan traces the evolution of this humble spirit from the bhatti to the bottle

10+ mins read
GQ India
May - June 2021

DARING DESIGNS. INSPIRATIONAL INTERIORS

Impeccably handcrafted design offerings that flaunt a contemporary European aesthetic—that’s what luxury furniture and interior solutions brand Stanley is renowned for. Boasting a curated selection of product designs, the brand’s portfolio promises to add character and creativity to your space

3 mins read
GQ India
May - June 2021

Your Brain Doesn't Work The Way You Think It Does

A conversation with neuroscientist Lisa Feldman Barrett on the counterintuitive ways your mind processes reality – and why understanding that might help you feel a little less anxious

10+ mins read
GQ India
May - June 2021

Listen To Your Gut

Therein lies the answer to good health, prosperity and inner peace

3 mins read
GQ India
May - June 2021

AMAZING GRACE

He made every mistake a child star can make, including the ones that nearly destroyed him. Now, fortified by God, marriage and a new album Justice, Justin Bieber is putting his life back together one positive, deliberate step at a time

10+ mins read
GQ India
May - June 2021