I always wanted to do something entrepreneurial because if I take a task in hand, I always give my 100 % into it. Post my engineering, I decided to start my own fitness-based start-up. But I understood the role of social media in making it successful. This was when I made the decision to start my social media page ‘BeerBiceps’. But the underlining has and will always be to create a successful and creative business venture.
What started as a fitness channel is now about everything a man needs to know, you create content which is relatable, motivational & there’s so much to learn from. What’s the inspiration behind these concepts that you come up with?
My inspiration behind this has always been related towards my personal life. For example, two years post my college when I started the ‘BeerBiceps’ page, I only focused on the fitness-based content. In those two years, I learned a lot about grooming, fashion styling and communication skills. After that, I focused more on mental health and career related content. Currently I am focused on entrepreneurship-based concepts aimed at improving audience’s decision making and career skills. After that, I might move towards emotional health and spirituality-based content.
We have also seen you addressing Mental Health issues, how important are these issues in today’s time?
Mental Health is paramount. Especially with this Covid-19 situation and everyone being locked up in their houses. Thus, positive content from creators worldwide plays a very important role in turning the situation positive. It’s the need of the hour and I think it will be at least for the next 10 to 20 years.
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