QUARTER TO 8
Exhibit|March 2020
On 3rd March, it will be exactly 40 years for Audi since it first showcased the Quattro at the Geneva Motor Show. Till date, the Quattro remains to be an inspiration for the Ingolstadt brand. And in these four decades, a lot has changed in terms of design and technology. Call it great timing or a coincidence. In India, Audi will kickstart their 40 years of Quattro celebration with the launch of its flagship SUV, the Q8. Now, what could be better than the Q7, you would think? That depends on what aspect you are judging it on. Well, the Q8 is one class above and below. Is that even possible? Technically, yes.
Harmanpreet Singh
QUARTER TO 8

The Q7 is longer and taller than the Q8 but falls short of Q8’s hunky wide-body and scooched stance. This also means that your extended family will have to trail in the less appealing family car on that road trip. Also, the Q8 like the Q7 does not get the space for your pets or kids when your extended family tags along. That's where the Q7 scores big, it is both practical and easy on the pocket. Well, I think when Marc Lichte thought of designing Audi's flagship SUV, he was looking for something more extravagant than the Q7. You can see it in the Q8's design that there's some DNA present from the ancestral Quattro rally legend. At the front, it's got a wide-mouthed single-frame grille that proudly features the Quattro moniker, which is surrounded by the Mexican wave performing HD Matrix LED Headlights – when you unlock or lock the car, the indicators perform the Mexican wave dance. At the rear, it's a bit different, a single uninterrupted line that will run from one taillight to another. It lights up beautifully when you tap on the brake pedal. And finally giving the Q8 a wholesome stance are the humongous 21-inch optional rims and wider tyre profiles. That's a mighty upgrade from the Q7, but there's more.

This story is from the March 2020 edition of Exhibit.

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This story is from the March 2020 edition of Exhibit.

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