Shivan Bhatia and Narresh Kukreja are best described as bold, confident and sophisticated surviving and prospering the Indian market as the beachwear designers talk to Krishti Khound about the heart of the brand.
ex: What is the narrative behind Shivan & Narresh?
What has been the journey like from the West to India? We envisioned Shivan & Narresh to be India’s first luxury holiday brand. In order to do this, we wanted to build the brand around one focused category of clothing that we had our expertise in. Swimwear hence came up to be the DNA of the brand and we kept building complimenting categories around it from resort, cruise to safari as different holiday lifestyles.
ex: Is there a particular reason behind finding your inspiration from new places?
With luxury travel lifestyle being at the heart of the brand, all our collections are inspired by the essence of luxury holiday and travel destinations. For instance, our Koi Series SS19’ was inspired by the Gond Art of Madhya Pradesh and the colours of the Turkish Spice Market. The EdoMer series, on the other hand, draws inspiration from the 17th Century Edo Art aesthetic from Japan, combining it with the elements from Eden of the world, Seychelles.
This story is from the August 2019 edition of Exhibit.
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This story is from the August 2019 edition of Exhibit.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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