Like Andy Cohen’s career or the phrase “I’m not here to make friends,” the cosmetic-dentistry industry owes its success to reality television. Specifically to a show called Extreme Makeover, which followed the journeys of regular people who wanted to look better than regular. Plastic surgery was a must for participants—and often, so was a set of veneers.
Veneers, the cornerstone of cosmetic dentistry, weren’t new in the early aughts. For decades, dental work for the sake of aesthetics was common in the entertainment business, where actors would have their teeth painfully crowned to make them whiter and bigger. Modern porcelain-veneer technology was introduced in 1982, and many of us think these early versions are what constitute veneers today. We’ve all heard the horror stories: natural teeth ground down and covered by horsey fake versions. (Chiclets, if you will.) It’s easy to tell when someone has veneers: Their teeth look too large for their face, too perfect, too blindingly white. At least, it used to be easy.
This story is from the The Big Black Book - Fall/Winter 2019 edition of Esquire.
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This story is from the The Big Black Book - Fall/Winter 2019 edition of Esquire.
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