It comes as no surprise that Louis Vuitton has had a longstanding connection to competitive sports. Over the years, the maison’s trunk-making craftsmanship and heritage have been centrepieces to many sports championships the world over.
Louis Vuitton-crafted travel trophy cases have housed the championship trophies of the 35th America’s Cup, 2015’s Rugby World Cup, Roland-Garros tennis tournament and three consecutive editions of the FIFA World Cup. Last year, the maison took ownership of the first eSports trophy case for the 2019 League of Legends World Championships, and it continued the partnership with the 2020 edition held this past 31 October.
The announcement made in January this year seemed like any other: Louis Vuitton partnering with one of America’s most beloved institutions, the NBA. Yet, while the NBA has had multiple collaborations with various fashion brands before, the three-year deal with Louis Vuitton is the first of its kind. And especially one of this magnitude.
The deal officially marks the first time that the NBA’s Larry O’Brien Trophy is housed in a travel trophy case, and Louis Vuitton its first provider. Just like previous travel trophy cases by Louis Vuitton, the case is covered completely in the maison’s distinct Monogram canvas and fitted with brass fixtures. The NBA’s traditional blue colour was chosen to line the interior.
Continue reading your story on the app
Continue reading your story in the magazine
In a world of environmental disaster, political turmoil, economic crisis, social upheaval and public health emergency, is the logical next step for humanity the construction of floating maritime communities? Or is so-called seasteading just an extravagant passion project for paranoid tech bros and alt-utopian dreamers?
The prolific public embrace of ‘cancelling’ disgraced or accused celebrities means the erasure of certain parts of our shared cultural history. But how, Huw Walmsley-Evans wonders, can we separate the art from the artist?
Present In The Past
Award-winning Singaporean writer O Thiam Chin’s latest novel, The Dogs, chronicles history will always stay with us even as time passes.
Fitness App That Puts You Front And Centre For A Story
Here’s a fitness app that puts you front and centre for a story.
The Body Perfect
The theatre might have been closed for the better part of the past year, but that hasn’t stopped Etienne Ferrère from refining his craft. The Singapore Dance Theatre principal artist shares what goes into making ballet look effortless.
In For The Long Run
In a market saturated by neon-hued synthetic activewear, Boston-based running brand Tracksmith aims to restore grace and timelessness to an ageold sport, writes Mitchell Oakley Smith.
The Big Time
The digital watch turns 50.
Making Money Moves
Money can’t buy happiness, but it sure does help to alleviate stress and uplift moods, even if it may be deemed temporary. But is retail therapy just a fancy excuse to shop, or does it actually work?
The works and names of late artists live on and gain multiple reincarnations via a medium that has often been derided as ‘not art’, writes Asri Jasman.
The Life Of Brian
It wasn’t long ago that Rich Brian was just a tween creating skit videos in the suburbs of Indonesia. Five years later, with two albums under his belt, Brian puts out 1999, a deeply personal EP. It’d appear that he has finally grown up and if so, is it a good thing?
Tristan & Khloé's LONG-DISTANCE ROMANCE: DOOMED?
The couple faces a dilemma while residing on separate coasts.
NBA COACHES ATTIRE: MASKS ARE IN, JACKETS ARE OPTIONAL
For NBA coaches, masks are required this season. Jackets are not.
THE URGENT NEED FOR SOPHISTICATED LEADERSHIP
The pandemic has highlighted a series of paradoxes inherent to the work of leaders. What comes next will depend on how well leaders face up to them.
THE THIRD Coming
FOR DJ WAGNER, SON OF DAJUAN AND GRANDSON OF MILT—BOTH FORMER NBA PLAYERS—BASKETBALL RUNS IN HIS FAMILY’S BLOOD. OVER THE NEXT FEW YEARS, HE’LL USE THAT TALENT AND HIS NO. 1 RANKING IN THE CLASS OF 2023 TO LEAD CAMDEN HS TO THE TOP OF THE BASKETBALL WORLD (AGAIN).
STATE of the UNION
CHRIS PAUL HAS BEEN A NATURAL LEADER SINCE AS FAR BACK AS HE CAN REMEMBER. BUT THROUGH 2020, AS THE PRESIDENT OF THE NBPA, PAUL HAS LED ALL 450 NBA PLAYERS THROUGH THE MOST TURBULENT OF TIMES—THROUGH A PANDEMIC, A SOCIAL JUSTICE MOVEMENT, A BUBBLE, AND A SEASON THAT SOMEHOW STRETCHED 355 DAYS—AND THOSE LEADERSHIP ABILITIES HAVE BEEN MORE CRUCIAL THAN EVER. WE SPOKE WITH CP3 ABOUT THE LEGACY OF THE PAST YEAR AND MUCH MORE.
Back For More
ATHLETIC PROPULSION LABS’ first basketball sneaker got banned from the NBA because it gave wearers an “advantage.” The brothers who launched the company have returned to the game 10 years later, with a duo of brand new sneakers.
3 the HARD WAY
THREE NBA CHAMPIONSHIPS WITH THREE DIFFERENT TEAMS MEANS DANNY GREEN KNOWS A THING OR THREE ABOUT WINNING. AS HE WRITES HERE, THE THIRD WAS THE MOST SATISFYING.
3 KEYS TO HAVING A STUDENT MINDSET
We all do it. We get comfortable riding what and how we ride. Why bother stretching ourselves? Why try something different, more challenging, and unusual? Because having a student mindset focused on learning and growing will make you a safer rider. And, it’s downright fun!
PROS AND CONS
The myriad ramifications of moving the 2021 draft back a month
THE GAMES MUST GO ON
COVID-19 UPENDED THE NBA, THE NFL, THE NHL, AND MLB. HOW THE PROFESSIONAL SPORTS LEAGUES RESPONDED OFFERS A GLIMPSE INTO OUR FUTURE.