Fashion In The Metaverse
Esquire Singapore|February 2022
Where the fashion industry is in the digital world and what’s next for it.
Janie Cai
Fashion In The Metaverse
In 1837, Hans Christian Andersen published The Emperor’s New Clothes—a tale about two travellers who trick a sovereign into believing they have woven garments that are invisible to those that are too incompetent to see them. Proud and vain, the emperor and his court willingly buy into the deception, pretending to be able to see and admire the ‘invisible’ clothing. The entire village grudgingly joins in the self-deception, when the emperor parades the ‘clothing’ through the town. This self-deception lasts until a child points out that the king is naked.

While it might have been mortifying for the sovereign but fast forward to now. Today, influencers in skintight bodysuits or barely-there underwear snap photos of themselves to be dressed in digital versions of clothing that exist only as a virtual layer; paraded on social media for likes and clicks, and one gets the sense that the fashion-obsessed emperor would feel right at home in the metaverse.

But what of the child who points out the king’s nakedness? Before we get to that, for the benefit of newcomers, let’s start with the basics: what is the metaverse?

This story is from the February 2022 edition of Esquire Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the February 2022 edition of Esquire Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM ESQUIRE SINGAPOREView All
THE MILD HANGOVER
Esquire Singapore

THE MILD HANGOVER

Hangovers get a bad rap. We know. If you’ve gotten this far in the magazine, you’ve surely divined that we’re mildly hungover most of the time.

time-read
2 mins  |
November 2022
AN ELECTRIC FUTURE
Esquire Singapore

AN ELECTRIC FUTURE

Polestar, the minimalist electric Swedish car brand, turns the voltage up on its competition.

time-read
3 mins  |
November 2022
LET'S GET REAL (ESTATE): LUXURIOUS LONDON
Esquire Singapore

LET'S GET REAL (ESTATE): LUXURIOUS LONDON

Royalty, shopping, the best tea and scones the world has to offer, and a lifestyle worthy of what you're working for. Here's why London is ripe for your next investment

time-read
4 mins  |
November 2022
NEXT UP....ZARAN VACHHA
Esquire Singapore

NEXT UP....ZARAN VACHHA

As Co-founder of the events and talent agency Collective Minds and Managing Director of the Mandala Masters, Zaran Vachha is definitely not new to the culture scene, but he's certainly shaping what comes next.

time-read
6 mins  |
November 2022
WHAT I'VE LEARNED...
Esquire Singapore

WHAT I'VE LEARNED...

I DON’T WEAR SOCKS except in January.

time-read
3 mins  |
November 2022
The Body Is a Language
Esquire Singapore

The Body Is a Language

A bad handshake is such a turnoff; we feel irked when someone rolls their eyes at us; we can't stop pacing when we're nervous-ever wondered how certain body language has the power to change how we feel instantly? We explore why.

time-read
4 mins  |
November 2022
EYE OF THE TIGER
Esquire Singapore

EYE OF THE TIGER

Hailing from Singapore, Japan and Brazil respectively, Evolve Mixed Martial Arts (MMA) athletes Darren Goh, Hiroki Akimoto and Alex Silva are proof that the ring demands as much from mind as it does from matter.

time-read
10+ mins  |
November 2022
THE ADONIS COMPLEX
Esquire Singapore

THE ADONIS COMPLEX

With the rise of superhero culture making a return and bringing with it the celebration of the classically ‘masculine’ body type, can men really overcome the pressure to conform when culture keeps getting in the way?

time-read
8 mins  |
November 2022
FUNNY BUT TRUE
Esquire Singapore

FUNNY BUT TRUE

A comedian, an iconic Singaporean, and now a man much evolved. After overcoming two years of pandemic limbo, unlocking career milestones one after another and undergoing a life-defining physical transformation, Rishi Budhrani is ready to emerge into the world renewed-and anew.

time-read
10+ mins  |
November 2022
LIKE NO OTHER
Esquire Singapore

LIKE NO OTHER

With its horological triumphs, Hermès has truly come into its own as a watchmaking maison. In this exclusive interview with Esquire Singapore, CEO of Hermès Horloger, Laurent Dordet sheds some light on his timepieces' rising stardom and the importance of being different.

time-read
4 mins  |
November 2022