The Aston Martin DBX is a car that all right-thinking petrolheads should hate on principle. It’s an SUV, which already is a huge black mark against it, but more gallingly it’s an SUV from a manufacturer that, hitherto this point, has exclusively made two-door sports cars, with the occasional four-door sports saloon thrown into the mix. Of course, Aston Martin isn’t the first sports car manufacturer to do so. Porsche did it first in the early 2000s with the Cayenne, Maserati did so in 2016 with the Levante, Lamborghini did it a couple of years back with the Urus, and Ferrari will be following suit in the next couple of years with the Purosangue (literally ‘pureblood’ or, more accurately, ‘thoroughbred’).
So anyway, in case you haven’t heard, SUVs can be hugely profitable. The Cayenne and Urus are the single most popular models by some margin in the Porsche and Lamborghini line-ups respectively, so now you could more accurately call them SUV manufacturers with a sideline making sports cars. It’s a success story that Aston Martin no doubt hopes to replicate with the DBX, with the suits in Gaydon praying fervently it can double its annual sales volume as Porsche and Lamborghini did with their respective SUVs. The DBX will have to, since Aston Martin narrowly avoided bankruptcy last year, and it will somehow have to recoup the costs of building a shiny new factory in Wales.
Continue reading your story on the app
Continue reading your story in the magazine
The American Dream
From touring with The Beatles to reviving the Renaissance— Ed Freeman has done it all.
FROM SINGULAR TO CIRCULAR
Econyl seems to be the go-to material for fashion brands wanting to dip their toes into more sustainable practices. Yet the recyclable fabric’s beginnings come from a company that was part of the problem to begin with.
Puma makes a concerted return to running with a series of performance shoes backed by a new nitrogen-based foam technology.
Swatch’s latest release—its Big Bold collection rendered in a unique combination of bio-sourced plastic and ceramic—demonstrates the brand’s ongoing will to innovate.
BEYOND THE END LINES
Gucci is the latest luxury fashion house to co-opt a basketball-styled sneaker. But perhaps under the creative direction of Alessandro Michele, it’s one that makes perfect sense.
CLASSIC WITH A TWIST
Not your average classic watch, Vacheron Constantin’s Historiques American 1921 raises a glass to freedom, creativity and individuality.
Spa Esprit’s Drunken Farmer motivates high spirits with natural wines only.
A SPIRITUAL TOURNIQUET
Yes, you do need a fancy blanket.
Mars & Venus In Quarantine
It was the iconic marriage manual of our parents’ generation. What could it possibly have to teach us today?
All Hail The Minimalist Sandwich
Fried prosciutto instead of bacon? Crunchy sourdough in lieu of white bread? Leave that to the pros. At home, it’s time to rediscover the sublime joys of the kind of sandwich you ate as a kid.