BIG DRINKS BOOK LA COMBINACIÓN PERFECTA
En cuanto Don Draper dio el primer sorbo de Old Fashioned en Mad Men, miles de personas que veían la serie quisieron uno. De pronto, este trago clásico se convirtió en una obsesión, como si el solo acto de beberlo nos transformara en el creativo, seductor y brillante personaje que interpretó John Hamm. En la industria de los espirituosos se habló incluso del “Mad Men Effect”. Durante los años que la serie se mantuvo al aire, el whisky superó en ventas y popularidad al tequila, al vodka y al gin. Para ponerlo en cifras, de acuerdo a The Atlantic, en esos años las ventas de whisky premium en Estados Unidos aumentaron en un 1,700% en relación a la década anterior. Fueron los tiempos en los que todos quisimos ser Don.
La relación de las series de televisión con el aumento de la demanda de ciertos tragos se había visto antes. Por ejemplo, Sex and the City produjo una tremenda fiebre por el Cosmopolitan y la cerveza Duffde Los Simpson se insertó tan bien en la cultura pop que durante años se han reportado intentos por comercializarla, aunque casi todos se truncan a causa de los derechos de uso de marca. Pero estamos hablando de hitos clásicos. ¿Qué hay de lo nuevo?
LOS NOMINADOS AL EMMY 2021 Y SUS DRINKS EMBLEMA
This story is from the Septiembre 2021 edition of Esquire Latinoamérica.
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This story is from the Septiembre 2021 edition of Esquire Latinoamérica.
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