Fans of Japanese food know the premium they have to pay to enjoy their favourite air-flown produce. Dining at restaurants too means paying for the quality that they have come to expect, whichever cuisine it may be. While there is no lack of choices in Singapore when it comes to Japanese cuisines and at varying price points, those who wish to enjoy their favourite dishes at home still have to pay premium prices at Japanese speciality supermarkets and grocers.
Anzu Meat Factory was launched in Singapore with the aim of making Japanese premium meats accessible to all meat lovers, especially when Covid-19 led to a spurt in home cooking and an overwhelming demand for produce. In a pandemic, consumers place even more importance on quality produce that is highly nutritional and safe. Anzu is part of Atom Group, which also owns a ranch in Oregon, U.S. that raises unique US Wagyu called Washugyu. It also sources meats from artisanal meat producers who are passionate about producing premium quality meats with high food safety standards and protocols.
“The strong and close business partnerships which we have established with great meat producers all over the world, such as Miyachiku, the Miyazakigyu sole producer in Japan; Greater Omaha Packing, one of the most renowned U.S. Black Angus meat packers in the U.S.; and Lucyporc, the premium three-cross breeding pork producer in Canada, are also our great assets and it allows us to provide consumers with quality meat consistently,” says Atsushi Watanabe, managing director of Atom Food International.
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Anzu Meat Factory is set to be a key player in bringing affordable premium Japanese meats to meat lovers in Singapore.