How To Build a Brand and Expand Your Business!
EL Singapore|January 2018

Your Personal brand is you, what you stand for and what you believe in, all packaged up and presented o the online world.

Want to stand out from the crowd or grow your business?

Then you need to build your personal brand online. Andrea Edwards from The Digital Conversationalist explains what it’s all about.

What exactly is a personal brand?

In a nutshell, your personal brand is you, what you stand for and what you believe in, all packaged up and presented to the online world. Your personal brand should be focused on what you want to be known for.

I’m an employee. Should this still be on my radar?

Yes. It’s the core tool for opening opportunities for yourself! If you’re interviewing for a new position, and you’re competing with someone who has 30,000 connections across social media – and here you are, with barely a footprint – who are they going to choose? It’s the same when the ugly word “redundancy” starts to become a rumble. Powerful employees are an asset.

Businesses are finally waking up and understanding the power of employees as influencers. People are more trusted than brands today, and that’s why employee advocacy – or the promotion of an organisation by its staff members – is going to be a big priority. You shouldn’t, however, be a megaphone for your brand. This is where many companies are getting it wrong, because they still think it’s about their brand.

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