In any transaction, there is comfort in knowing you received full value for your money, and in life’s biggest transaction — real estate — this is more important than ever, which means the timing may just be right for the new brand in the luxury custom home marketplace, Toronto-based Studio 93 Inc.
Principals Hussein Amer and Steve Shak, both veterans, are bringing to market a new concept for high-end custom-built and -designed homes. The Studio 93 Inc brand’s value proposition is to design and build luxury custom homes with efficient and cost-effective budgets, resulting in a $5-million product appearing and feeling much more valuable.
“We’ve identified a niche market for multimillion-dollar homes for homeowners who want the feel and experience of, for example, a C$50-million home,” says Shak. “Many people who have the resources to build a high-end custom home may approach a superstar designer who simply does not operate in their price range. Studio 93 Inc is inspired by those multimillion-dollar homes, and, with our experience, we know what these clients are looking for and what we can achieve from a design and quality point of view to execute within their budget.”
By observing the high-end custom home market, the positioning strategy for Studio 93 Inc was to focus on distinctive world-class design, married with the finest in quality and finishes in order to create a fusion of both form and function in a beautiful home.
“That’s how we achieve the luxury experience. We can create the value to make a home appear a lot more valuable than it cost to build. You feel you’re in a C$20-million home from a design and finishes point of view, but, in reality, it costs much less. Flow and understanding true luxury are what clients will receive from Studio 93 Inc.”
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