SGT. PEPPER'S LONELY HEARTS CLUB BAND – THE IMMERSIVE EXPERIENCE LAUNCHES IN LIVERPOOL
Diversity Rules Magazine|January 2020
Tate Liverpool and National Museums Liverpool, with a little help from The Beatles and Dolby Laboratories, today launched a unique experiential presentation of Sgt. Pepper’s Lonely Hearts Club Band in Dolby Atmos®, as a Christmas gift to the city.

This worldwide first, immersive experience will be presented daily at the Dr Martin Luther King Jr Building at the Royal Albert Dock Liverpool from today until Thursday 9 January.

Tate Liverpool and National Museums Liverpool have collaborated with Apple Corps Ltd. to present the remixed version of The Beatles’s pioneering Sgt. Pepper’s Lonely Hearts Club Band played in Dolby Atmos, an immersive sound environment that feels as if the band is performing live in the space. This free event, situated at the heart of Liverpool’s iconic Royal Albert Dock Liverpool will transport listeners to Abbey Road this Christmas.

Helen Legg, director, Tate Liverpool, said: “We’re excited to be working with National Museums Liverpool to bring this unique listening experience to the city. At the time they made Sgt. Pepper’s Lonely Hearts Club Band, The Beatles were at the epicentre of pop and performance art of 60s London which strongly influenced this tremendous record. Listening to this special mix is like hearing something familiar for the first time. It sounds so fresh, you can hear every element which just underscores how wildly inventive it was.”

Giles Martin, son of the legendary Beatles producer George Martin and a Grammy Award winning producer in his own right, created this mix of Sgt. Pepper’s Lonely Hearts Club Band from the original tapes.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM DIVERSITY RULES MAGAZINEView All

Transgender Model Search

Announced By Slay Model Management To Be Held February 15, 2020 at One Culver In Los Angeles

3 mins read
Diversity Rules Magazine
January 2020

SGT. PEPPER'S LONELY HEARTS CLUB BAND – THE IMMERSIVE EXPERIENCE LAUNCHES IN LIVERPOOL

Tate Liverpool and National Museums Liverpool, with a little help from The Beatles and Dolby Laboratories, today launched a unique experiential presentation of Sgt. Pepper’s Lonely Hearts Club Band in Dolby Atmos®, as a Christmas gift to the city.

4 mins read
Diversity Rules Magazine
January 2020

Pride Journeys Wichita, Kansas

Joey Amato is the publisher of Pride Journeys, the premier source for LGBT travel. Joey publishes destination reviews in addition to lifestyle content that is both insightful and engaging to LGBT readers. Joey has spent the majority of his career dedicated to the LGBT community, having contributed to numerous publications around North America. In addition, he owns Agency33 Public Relations, a full-service firm specializing in LGBT outreach.

5 mins read
Diversity Rules Magazine
January 2020

Merce Returns For Second Season

HIV-Positive Musical Comedy Web Series Premieres January 21

3 mins read
Diversity Rules Magazine
January 2020

Drama Camp Released By Ariztical Entertainment

Zack and Casey’s relationship is in a slump, but things are about to change this summer at Dick Dickey’s Drama Camp! When Zack meets Benji there is an instant connection.

1 min read
Diversity Rules Magazine
January 2020

Creating Your Life

As a Therapist, Educator and Positive Living Expert, Diane has dedicated her career to helping people turn their lives around and is now on a mission to help them develop a sustainable positive attitude that can actually turn one into an optimist, literally.

2 mins read
Diversity Rules Magazine
January 2020

The Amazon Trail

All I want for the holidays is a left earbud

4 mins read
Diversity Rules Magazine
January 2020

Majesty - Highly Anticipated New Book Series Released

Thrilling new series by BOYSTOWN author Jake Biondi hit bookshelves December 13

3 mins read
Diversity Rules Magazine
January 2020

We're Queer! Where Do We Go From Here?

The year 2019 is now history.

5 mins read
Diversity Rules Magazine
January 2020

The Amazon Trail Global Warning

Her most recent book, An American Queer, a collection of “The Amazon Trail” columns, was presented with the 2015 Golden Crown Literary Society Award in Anthology/Collection Creative Non Fiction. This, and her award-winning fiction, including The Raid, The Swashbuckler, and Beggar of Love, can be found at http://www.boldstrokes-books.com/Author-Lee-Lynch.html.

3 mins read
Diversity Rules Magazine
October 2019
RELATED STORIES

STILL SEARCHING

THE SEARCHERS GUITARIST/ VOCALIST MIKE PENDER REMINISCES ABOUT THE BRITISH INVASION AND THE HONOR OF RECEIVING A PRESTIGIOUS AWARD FROM PRINCE CHARLES IN 2020.

10+ mins read
GOLDMINE
February 2021

These Boots...

...were made for walking bass-lines, says Slyboots bassist Margaret LaBombard

3 mins read
Bass Player
August 2020

Alisson Is In Wonderland

Hero keeper’s tribute to late dad after clincher

3 mins read
Daily Record
May 17, 2021

OLE: WE WON'T GROW UNTIL WE'RE UNITED

Boss’ plea to ease tensions

2 mins read
Daily Express
May 06, 2021

MOMENTS TO CHERISH: ‘PRINCE PHILIP WAS ABSOLUTELY CHARMING WHEN I MET HIM'

ACTRESS CLAIRE SWEENEY REFLECTS ON HER MEMORIES OF THE LATE DUKE OF EDINBURGH AS SHE WELCOMES US INTO HER HOME TO CHAT CAREER HIGHS AND REACHING HER MILESTONE BIRTHDAY

8 mins read
OK! UK
April 26, 2021

Harry Put His Lads First, Even Before Man Utd

The Harry Leyland Stand on Merseyside has been empty now for a whole year, a silent memorial to a famous old goalkeeper’s rugby conversion. Leyland played for Everton when they were the team in Liverpool and Blackburn Rovers when they reached the FA Cup final for the last time, in 1960. He finished at Tranmere, managed Wigan Athletic for one season and ran a stall at Birkenhead market.

4 mins read
The Rugby Paper
March 21, 2021

RAUL MEIRELES - ONE OF A KIND

JOE HARVEY TAKES A LOOK BACK AT THE COLOURFUL CAREER OF THE FORMER LIVERPOOL AND CHELSEA MIDFIELDER

7 mins read
Late Tackle Football Magazine
April - May 2021

‘Let's re-introduce some fun classes'

We need to promote the plaited ridden pony, says Stuart Hollings

3 mins read
Horse & Hound
March 25, 2021

DINE IN & OUT LERPWL

ELLIS BARRIE’S NEW VENTURE LAUNCHED LATER THAN PLANNED, BUT IT — LIKE THE FOOD — IS WORTH THE WAIT

5 mins read
National Geographic Traveller (UK)
Food #11 Spring 2021

When the Hurricane hit Liverpool

Alex Higgins smoked, boozed and gambled as he met a delighted Gary Smith

2 mins read
The Oldie Magazine
The Oldie magazine - April 2021 issue (398)