PEOPLE - Heiress Jordan
Charlotte Magazine|October 2020
THE LAST DANCE nudged her into the national spotlight, but Jasmine Jordan was building on her father’s basketball legacy in Charlotte long before the ESPN docuseries aired. Here are 11 more things to know about the 27-year-old daughter of Michael Jordan
TAYLOR BOWLER

SHE’S IN THE FAMILY BUSINESS.

Jasmine works at Nike’s Jordan Brand, where she represents players for the Charlotte Hornets, the team her father owns, as well as a handful of players from the Dallas Mavericks, the Washington Wizards, and the WNBA. It’s her job to make sure her players have sneakers, apparel, and equipment for the season and coordinate all photo shoots and media appearances. She typically travels once a quarter to Portland, Oregon, where her older brother Jeffrey works in digital marketing in Jordan Brand’s main office. Jasmine also designs shoes and apparel for the Jordan Heiress Collection, part of the brand’s women’s division. “I love going to work every day,” she says. “That relationship with athletes and the creativity with fashion—it’s a burrito of perfection.”

SHE MAKES ROOM FOR WOMEN IN THE HUDDLE.

“I always wanted Jordan Brand to understand women,” she says, “because it’s not just men who wear our sneakers or play basketball.” At 10, she would send her dad sketches of jumpsuits, rompers, and sweaters, which he’d give to the apparel team to create one or two sample garments to send back to Jasmine. She calls herself the “original test subject.” Today she works side by side with the women’s apparel team, and she represents WNBA stars Asia Durr, Kia Nurse, and Maya Moore, the three female athletes signed to Jordan Brand. “My goal is to have 10 or 12 female athletes signed,” she says. “As long as I’m with the brand and I have that Jordan name, I’m gonna really push to get more female athletes and show the same love to our women as our men.”

THE LAST DANCE GAVE HER A NEW UNDERSTANDING OF HER DAD’S FAME.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM CHARLOTTE MAGAZINEView All

A DIAGNOSIS OF CHARLOTTE'S COVID ECONOMY

Business Alliance digests data that illustrates how virus has swamped commerce

3 mins read
Charlotte Magazine
December 2020

Forbidden Planet, Forgotten History

In 1956, the movie that redefined science fiction cinema premiered in uptown Charlotte

5 mins read
Charlotte Magazine
December 2020

JAMAL HARVEY

The 1985 police killing of his brother still powers his efforts to unite his adopted city

7 mins read
Charlotte Magazine
December 2020

Grounded

It was a pilot’s playground for more than 50 years until the housing boom brought it down to earth

1 min read
Charlotte Magazine
December 2020

CHARLOTTEANS OF THE YEAR

More than any year before it, 2020 made demands of us. Our nine Charlotteans of the Year responded by breaking through boundaries. A doctor informed a confused, frightened public. A globally recognized superstar stepped out, finally, on racial injustice. Here are their stories, and ours.

10+ mins read
Charlotte Magazine
December 2020

Blessings, Interrupted

Social service agencies struggle to adapt to the disconnected world of COVID

3 mins read
Charlotte Magazine
December 2020

A (Socially Distant) Charlotte Guide to Christmas

Take in the holiday cheer, but don’t gather too near

4 mins read
Charlotte Magazine
December 2020

DINNER AND A SHOW

MOA Korean BBQ & Bar serves an upscale grill-at-your-table experience

3 mins read
Charlotte Magazine
December 2020

COMMUNITY DINNER RESERVATIONS

Jim Noble is one of this city’s most successful, innovative, and philanthropic restaurant owners—and a lot of people in ever-changing Charlotte won’t set foot in his eateries

10 mins read
Charlotte Magazine
January 2021

The Playlist

7 THINGS TO DO AND SEE THIS MONTH

2 mins read
Charlotte Magazine
January 2021
RELATED STORIES

'BILLDING' IT RIGHT

Sean McDermott had been on the job as head coach of the Buffalo Bills for about a week. In those early January days in 2017, he would look out his office window across the parking lot at Bills Stadium and envision home playoff games. How it would look, sound and feel.

6 mins read
Bills Digest
January 26, 2021

TACKY TIGER CREEPS OUT EX-WIFE ELIN!

SERIAL cheater Tiger Woods is trying to weasel his way back into the life of ex-wife Elin Nordegren — but he’s hit a brick wall with her lover and new baby daddy, gigantic football hunk Jordan Cameron, sources spill.

1 min read
Globe
January 11, 2021

REORIENTING THE CRIME DRAMA IN ‘I'M YOUR WOMAN'

When it’s at its best, “I’m Your Woman” feels like you’ve slipped through a trap door, revealing a hidden pathway in an old genre apparatus.

2 mins read
Techlife News
December 12, 2020

TAKING FLIGHT

Rehs Contemporary Galleries’ newest collaborative exhibition with Art Renewal Center spotlights birds in art.

2 mins read
American Art Collector
October - November 2020

Racing Success Story

On the midst of what can technically be called a pretty bad year, it’s encouraging to see professional motorsports persevering, which in this year should be seen as a raging success. Initially many NASCAR and Indy Car events were canceled or rescheduled, but as the year has progressed, it seems that those organizations have gotten pretty clever in how to complete their schedule by combining events at the same track on the same weekend or running double-header races.

2 mins read
Hot Rod
January 2021

Hollywood

Though her first year in the WNBA was anything but normal, Atlanta dream star Chennedy Carter is on her way to a long career in front of the bright lights.

7 mins read
Slam
November - December 2020

MEET Y& R'S MADISON THOMPSON

For Madison Thompson, who’s best known for playing 17-year old Erin on the Netflix hit OZARK, landing the short-term role as Y&R’s teenage Jordan was a much-needed opportunity.

4 mins read
Soap Opera Digest
November 16, 2020

Jasmine Star

Stevie Ray Vaughan, country, K-Pop, hip-hop – she's soloed over it all on her way to TikTok viraldom

3 mins read
Guitar World
December 2020

WINTER WONDERS

Where high-profile prospects could go to develop after the season

3 mins read
Baseball America
October 2020

SMOOTH OPERATOR

Creating a team in F1 2020 brings together a decade of evolution.

4 mins read
PC Gamer US Edition
November 2020