Rolex's 2020 Releases Bring The Heat
CROWN Singapore|September - October 2020
Rolex’s 2020 releases bring the heat – and some neat surprises
Alvin Wong
Okay, our lives are complete now. 2020 isn’t the horological equivalent of an incomplete jigsaw with a missing piece right smack in the middle, now that Rolex has reversed its earlier decision not to unveil new watches this year. What a relief. And what familiar delight we take in seeing the world’s most recognised luxury watch brand returning to the spotlight, sending the Internet into a frenzy, and triggering collectors into making half-jokes about having to wait in line yet again to snare their new favourite Rollie.

Certainly, the demand versus supply debate is in full swing on social media chatter. As Rolex’s not-too-subtle, underwater-themed teaser ads leading to its big reveal prove, the biggest stars of the brand’s 2020 line-up are new Submariner and Submariner Date models – timepieces with legendary lineage and insanely popular among Rolex fans.

The brand launches the new Submariner in its entire suite of executions, spanning steel to Rolesor to full gold models. It is a rather unusual move in that Rolex typically doesn’t unveil a collection’s range in all materials at once. It usually starts with gold references in one year, followed by steel models the following year.

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