MARKETING SPIN. DON’T BUY IT
Hi folks. Motorcycle categories. They’ve defined the game for as long as bikes have existed. Adventure, Cruiser, Sports, Sports Tourer, Chookie… And of course there are a few sub groups within those as well. They each have their dedicated tribes, too, each with its own uniform, set of rules and culture. As much as we like to think that we are amazingly free of such things, in my experience the average motorcyclist is kinda conservative. We expect value for hard-earned money and guard our way of life fiercely — all with a strong resistance to change. Well, I hate to swash up your buckle, but that is hardly a devil may care attitude, now is it.
The fact is, one thing that has, and will always ring true, is the old adage regarding selling to the motorcycling public: “Follow it and see what it eats.”
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Down To The UPS
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MARKETING SPIN. DON’T BUY IT
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