Bulltwang!
Australian Road Rider|May/June 2018

MARKETING SPIN. DON’T BUY IT

Greg Leech

Hi folks. Motorcycle categories. They’ve defined the game for as long as bikes have existed. Adventure, Cruiser, Sports, Sports Tourer, Chookie… And of course there are a few sub groups within those as well. They each have their dedicated tribes, too, each with its own uniform, set of rules and culture. As much as we like to think that we are amazingly free of such things, in my experience the average motorcyclist is kinda conservative. We expect value for hard-earned money and guard our way of life fiercely — all with a strong resistance to change. Well, I hate to swash up your buckle, but that is hardly a devil may care attitude, now is it.

The fact is, one thing that has, and will always ring true, is the old adage regarding selling to the motorcycling public: “Follow it and see what it eats.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM AUSTRALIAN ROAD RIDERView All

Down To The UPS

Grab a couple of modern classic Ducatis and tour one of Australia’s best-kept motorcycling secrets? You flippin’ betcha

5 mins read
Australian Road Rider
July/August 2018

Ready To Rumble

Cheap and cheerful, the Royal Enfield Rumbler 350 is the latest model out of Chennai. Jacinta donned the open face to bring us her thoughts…

4 mins read
Australian Road Rider
July/August 2018

'Stan And Deliver!

Brian and Shirley tackle one of the world’s most exotic routes – the Silk Road — and the multitude of countries ending in “Stan”. It’s tough. But so are they…

8 mins read
Australian Road Rider
July/August 2018

Fat's Back Baby!

The bike that took Harley-Davidson to the top of the pops. Um, no pressure, but H-D must be hoping the much-revised Fat Boy can perform miracles one more time.

5 mins read
Australian Road Rider
May/June 2018

Wallopers

THE WISE OLD SERGEANT DIDN’T THINK WE DESERVED CRIMINAL RECORDS, BUT WE DID NEED TO LEARN A LESSON”

3 mins read
Australian Road Rider
May/June 2018

Testing, Testing

Gear that has gone through the vigorous ARR testing schedule. Well, we’ve been using it anyway. Let’s see if it’s any good…

3 mins read
Australian Road Rider
May/June 2018

Bulltwang!

MARKETING SPIN. DON’T BUY IT

3 mins read
Australian Road Rider
May/June 2018

Barnum And Reynolds

GREGOR AND THE GLOBE OF DEATH…

3 mins read
Australian Road Rider
May/June 2018

Have A Cow!

Leather has been the go for a long, long time. Gregor Reckons there's a damned good reason for that. 

4 mins read
Australian Road Rider
Issue#142 Jan 2018

Monstrous Madness

With great power comes great irresponsibility, or something like that, and riding the Monster 1200 S is all about both.

7 mins read
Australian Road Rider
Issue#142 Jan 2018
RELATED STORIES

Ryzen 5000 failure rates: We reality‑check the claims

Problems with bad Ryzen chips may be overblown.

4 mins read
PCWorld
April 2021

Microsoft Surface Pro 7+ : A giant leap in graphics performance

It’s the most potent upgrade the Surface Pro line has offered in years.

10+ mins read
PCWorld
April 2021

DIANA DEATH FLICK IS ULTIMATE REVENGE!

Palace terrified Hollywood's royal power couple will bankroll project

2 mins read
National Enquirer
April 19, 2021

How to create strong, secure passwords by learning how to crack them

It gets harder to crack a password if it’s 10 characters or longer—but complexity matters too, of course.

10 mins read
PCWorld
April 2021

TIM OD'S ON GYM!

Stays sober by getting ripped

2 mins read
National Enquirer
April 19, 2021

CorelDraw Graphics Suite 2021 makes life easier for artists working remotely

CorelDraw Graphics Suite 2021 is here with new features for remote work.

2 mins read
PCWorld
April 2021

MORMON CHURCH SUED FOR $100 BILLION CHARITY SCAM!

Outraged member charges donations used to build insurance & property empire

2 mins read
National Enquirer
April 19, 2021

HOW GOOGLE COULD TURN ANDROID INTO JUST ANOTHER SUBSCRIPTION

WITH A SMALL CHANGE TO PHOTOS, GOOGLE COULD BE UPENDING THE WAY WE THINK ABOUT ANDROID UPDATES.

4 mins read
PCWorld
April 2021

DANNY MASTERSON: THEY'RE AFTER ME!

DESPERATE Danny Masterson and his lawyers believe they are victims of anti-Scientology bias and cannot get a fair trial in his Los Angeles rape case, according to sources close to the scandal-scarred actor!

1 min read
National Enquirer
April 19, 2021

HOW FRAME WORK PLANS TO BREAK THE CURSE OF UPGRADEABLE LAPTOPS

THIS SMALL STARTUP THINKS IT CAN PULL OFF SOMETHING NO PC MAKER HAS EVER ACHIEVED.

8 mins read
PCWorld
April 2021