Your Home But Better
August Man SG|Issue 192
Armani Hotels and Resorts is an extension of the fashion house - a luxury accommodation that screams old money
AMOS CHIN
Your Home But Better

WHEN YOU THINK OF ARMANI, what pops up in your head? Is it Giorgio Armani, the brand’s flagship line of high-end fashion? Or perhaps Armani Beauty, a brand extension home to a wide range of cosmetics, skincare products, fragrances and grooming essentials? For fans of ritzy home accessories, Armani Casa might be the first thing that comes to mind.

While the fashion industry often explores ventures beyond clothing and accessories, few luxury conglomerates can match the diverse portfolio of Armani that sees business interests in hotels and resorts as well. Through Armani Hotels and Resorts, the brand, in collaboration with Emaar Properties PJSC, aims to facilitate hedonistic pursuits to a wider audience through a luxurious, unique sensorial experience.

Unprecedented, ingenious, and a purveyor of hedonism, Armani Hotel Milano is one of the two properties under the banner (the first Armani Hotel is located in Dubai at the Burj Khalifa), which truly showcases the brand’s ability to cater to different markets and demographics while maintaining its distinct style and commitment to the Italian savoir-faire.

Your Home, But Better

This story is from the Issue 192 edition of August Man SG.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the Issue 192 edition of August Man SG.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUGUST MAN SGView All
Material World
August Man SG

Material World

A journey through Bell & Ross' innovative BR line, featuring the urban elegance of the BR 05 Black Ceramic and the technical prowess of the BR-X5 Black Titanium.

time-read
4 mins  |
Issue 202
The Last Of The Great V8s?
August Man SG

The Last Of The Great V8s?

The Tactile, Dynamic New Porsche Cayenne GTS Models Is Set To Become Tomorrow's Most Highly Vaunted V8s.

time-read
2 mins  |
Issue 202
The Way Of Kudoke
August Man SG

The Way Of Kudoke

Recognised as a Meisterbrief or Master Craftsman in Glashütte at the age of 22, German independent master watchmaker Stefan Kudoke's exquisite creations are now available in Singapore.

time-read
4 mins  |
Issue 202
Raise A Toast To The Wild Ones
August Man SG

Raise A Toast To The Wild Ones

Will Peacock, Global Luxury Director for William Grant & Sons, takes us through the launch of the powerhouse distillery's latest range, WILDMOOR.

time-read
3 mins  |
Issue 202
A New Dimension In Luxury Timekeeping
August Man SG

A New Dimension In Luxury Timekeeping

Blending Artistic Innovation With Precision Engineering, Jacob & Co's Astronomia Régulateur Redefines The Traditional Regulator For The Modern Gentleman.

time-read
3 mins  |
Issue 202
A Place For All Seasons
August Man SG

A Place For All Seasons

Louis Vuitton Lights Up Bangkok's Gaysorn Amarin With Lv The Place Bangkok, A One-stop Haven For Connoisseurs And Lovers Of The Maison.

time-read
4 mins  |
Issue 202
The Brain Behind Beauty
August Man SG

The Brain Behind Beauty

Augustman spoke to Samy Hamada - Aesop's Head of Research & Development and Compliance to learn more of what goes on inside the Aesop laboratory.

time-read
6 mins  |
Issue 202
Viva Internazionale!
August Man SG

Viva Internazionale!

THE SCUDETTO RETURNS TO MILAN AND, IN RECOGNITION OF INTER MILAN'S SECOND STAR, TUDOR HAS UNVEILED A LIMITED-EDITION BLACK BAY 58.

time-read
4 mins  |
Issue 202
Greatness Ala Mbappé
August Man SG

Greatness Ala Mbappé

As a precocious teenager, Hublot ambassador Kylian Mbappé helped his country to world football’s greatest prize with displays of blistering skill and crisp finishing. As he strides confidently into adulthood, Mbappé proves that he is more than just a good footballer.

time-read
7 mins  |
Issue 202
August Men Of Tomorrow
August Man SG

August Men Of Tomorrow

In the age of independent thinking, our idea of leaders needs to evolve. Let us posit an alternative to traditional ideas of leaders: leadership is a choice, an act rather than a personality trait. We choose to do the difficult thing. We choose to bear responsibility when few would. You don't need the contrivances of power to be a leader. Instead, you can be a Community Developer at a gaming company, introducing small but vital initiatives to grow and engage with your community. You can be a DJ, moving the masses with music, making waves rather than demands. You can be a tattoo artist or the owner of a gallery, helping people discover their sense of self through art.Or you could fight for a better, kinder world for animals in Singapore.Here are the leaders of today. Here are the August Men of Tomorrow.

time-read
10+ mins  |
Issue 202