The Art Of Elevating A Masterpiece
August Man SG|Issue 189
Two exciting releases in the world of luxury SUVs have got us on the edge of our seats as both build on previous icons
SUFFIAN HAKIM
The Art Of Elevating A Masterpiece

THE WORLD WE LIVE IN would be a poorer place if great innovators rested on their laurels. The automobile industry, for example, has created countless masterpieces cars ahead of their time in design and engineering. But if any of their creators had decided to call it a day after releasing them to the public, even during periods of stagnating technology, then the industry would have stopped capturing our imaginations. Thankfully, this is not the case.

And this was recently epitomised when Mercedes and Rolls-Royce unveiled bold new visions for their EQS-SUV and Cullinan respectively.

Mercedes-Maybach EQS 680 SUV

Unveiled to the world from Stuttgart and Shanghai in April, the Mercedes-Maybach EQS 680 SUV features all the technology that has put the EQS SUV at the forefront of electric cars, but with additions in form and function that have heightened it to a stratosphere unto its own.

The Mercedes-Maybach elevates the already popular EQS SUV with mesmerising displays of luxury. The iconic Mercedes front black panel (this time smooth-closed) is fitted with vertical, chrome-plated trim strips in a three-dimensional depth look. The radar sensors are now fully integrated and its elements are no longer visible. The word Maybach in stylish fonts is discreetly incorporated into a chrome-plated decorative strip, which blends into the continuous light strip of the Digital Light headlights. When you enter the car, an animated projection of the Maybach pattern shines in all four doors and on the floor.

This story is from the Issue 189 edition of August Man SG.

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This story is from the Issue 189 edition of August Man SG.

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