ROLEX LAUNCHES ITS NEW PERPETUAL SERIES with the Perpetual 1908, a moniker given to the model in honour to the year Hans Wilsdorf developed the brand Rolex to sign his works and registered it in Switzerland.
The 1908 is Rolex's most notable launch in recent years, succeeding the underappreciated Cellini. The Rolex Perpetual 1908 is the brand's most serious take on the dress watch in decades. Its design is subtle, sophisticated and the consequence of the brand's extensive in-house knowledge and unwavering commitment to perfection.
The Face Of Excellence: Perpetual 1908 Elegant, classic and decidedly contemporary, the 1908 immortalises Rolex's age-long daring spirit. Inspired by one of the first Rolex watches with a Perpetual rotor, this completely new timepiece opens the Perpetual collection, which reinterprets the traditional wristwatch through the Rolex avant-garde lens.
This story is from the Issue 189 edition of August Man SG.
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This story is from the Issue 189 edition of August Man SG.
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