Founded 97 years ago, Loro Piana has strived to build a reputation for luxury cashmere and wool products, eventually setting the benchmark for fine yarns and fabrics. As a result of its tireless investment in raw materials, production, and technical innovation, it has provided answers to some of fashion’s most pertinent problems – such as what happens to your suit should you get caught in unexpected showers.
For a time, most traditional suit fabrics didn’t get along with precipitation. If you were wearing a linen suit and got caught in a downpour, you would likely be wearing that suit for the very last time. In general, most suits aren’t specifically designed to resist water, and given the tropical climate of equatorial Singapore, it would not be uncommon that a suit-lover would find himself in the rain.
Through constant research and a pioneering spirit, the fabric maker and nascent haberdasher has developed specific treatments to enhance the performance of fabrics in challenging climate conditions such as ours.
Rain System Storm System
This story is from the Issue 167 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 167 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Just Because A Thing Sounds Good In Theory Doesn't Mean That It's Necessary
Sometimes, it’s only right that the why’ trumps the what’.
Like A Slow Boat To China
Belmond Senior Vice President Brand and Marketing Arnaud Champenois tells Augustman that quiet luxury’ is yesterday’s trend. A focus on experiences and stories to tell is heralding a new trend slow luxury.
Rings To Rings Is Beyond Three Generations
This Year, Cartier Celebrates 100 Years Of Trinity With A Party Held Across The Three Monumental Cities For The Maison.
A Man Of Interest
Singaporean Actor Ayden Sng Is A Pond With Undiscovered Depth.
Remember Me For Centuries
Loro Piana celebrates a hundred years of legacy and heritage, built upon the foundation of artisanal expertise.
How Real Are We Going To Get?
In space, everyone can hear you scream about representation.
The Art Of Connecting People With Mandala Club's Ben Jones
For the past few years, Mandala Club has been the site of some of the greatest parties and social events. We look at what makes the social club so brilliantly... social.
ART ON WHEELS
RECENTLY SOLD to a mysterious Singaporean buyer, Rolls-Royce presented the stunning coachbuilt Rolls-Royce Arcadia Droptail.
THE SANCTUARY OF THE HEART
Tucked away in the quiet of Magelang, facing the majestic Candi Borobudur and the ring of volcanic mountains, lies the tranquil resort of Amanjiwo, a home for the wandering soul.
Wander
Set your mind, body and soul at ease while satisfying your wanderlust..